Moving Toward Our Prototype and Market Identification
This week marked another important phase for our team as we continued shaping our venture and began preparing for the upcoming final pitch. Most of our time was spent working on our prototype and organizing the ideas that will be included in our final pitch deck. At this point, everything feels more serious because we are no longer just brainstorming—we are now creating something that the panel will evaluate soon. The thought of the final pitch makes me a bit nervous, but it also pushes me to be more focused and more involved in making sure our project is clear and well-prepared.
Aside from working on our prototype and pitch, we also completed Game 6, which focused on Market Identification and Sizing. We began with a brainwriting session, where each member wrote ideas quietly about our potential market and passed the cards around to expand and refine the thoughts. Seeing all the ideas displayed on the wall helped us see different perspectives and identify the most important insights for our venture.
Next, we did the Atomize Game, where we took the big concept of our market—TAM, SAM, and SOM—and broke it down into smaller, more understandable parts. By asking, “What makes this up?” we slowly built a pyramid structure that helped us clearly visualize how many people we can reach and who exactly our solution is designed for. This exercise made us realize the importance of understanding our market deeply, not just assuming who our customers are.
To end the activity, we created a WHO–WHAT–WHEN matrix, where each member listed their responsibilities, next steps, and target deadlines. This reminded us that our progress depends on each person’s commitment, especially now that the final pitch is coming soon. The matrix also helped us see who needs to work on what, and by when, which improved our coordination as a team.
Overall, this week taught me a lot about clarity, structure, and preparation. We are now entering the stage where we are truly building the outcome of everything we learned—from prototyping, to market analysis, all the way to organizing our final pitch. It is a challenging phase, but it shows how much Tukod Innovators has grown and how close we are to presenting our solution to the panel with confidence.















