#blackloveweekend

And on this night the campaign was born! What started out as a random idea just for fun while i was at a party, became a campaign idea before the end of the night. We need to say I LOVE YOU  more. Black people globally are being told all these negative things, Be it resistance to  it or assimilation into the idea, somewhere along the line we stopped showing an abundance of love to ourselves...just because...hugs for no reason....kisses cause we feel like it...kids don’t show affection no more (side eye to some I know)...All That! I created the campaign to balance us back to wholeness.