#bigpipe

Background:

Looking to drive brand awareness amongst it’s tech savvy target customers, Bigpipe Broadband launched a simple Snapchat™ competition. The call to action:

"send us a Snap of why you deserve a PS4™.

Our Objective:

To provide a consistent measure of the Bigpipe Snapchat™ account performance and to simplify content management.

What we did:

Mish Guru setup the Bigpipe Snapchat™ account and ran it through our account management tool over the 5-day period of the campaign.

- Details for the competition were pushed out on the first day through the Snapchat™ story feature.

- Competition entries were collected and displayed for judging

-The impression performance of all content published was measured and presented through the dashboard.

Results:

By working with Mish Guru, Bigpipe was able to check in each day and see top line performance at a glance - a first for any brand using Snapchat™.

Throughout the competition, Bigpipe was able to achieve an average open rate of 75% for all content published on Snapchat™.  With the received content captured and stored in a user friendly format, Bigpipe was able to drive further engagement by republishing the top entries from each day across all of their social media channels.

                                         "I would happily recommend Mish Guru to others - they made the whole campaign super simple and  straightforward.”

Sophie Wigley, Senior Product and Marketing Manager at Spark Ventures

                                        "We had a lot of fun with the Bigpipe campaign and were stoked with how easy and transparent our tools made it for Bipipe to pursue Snapchat™ as a marketing channel."