Everything I know: Jeff Bezos
When Amazon acquired zappos.com a few years back via a one billion dollar share swap Jeff Bezos made a short video for the zappos people to impart a sense of the Amazon culture. The following "4 things that Jeff knows for sure" really strike a chord with us and seem like a good approach to creating a strong ux culture:
1. Obsess over customers
“When given the choice of obsessing over competitors or obsessing over customers, we always obsess over customers.”
2. Invent
“Any time we have a problem, we never accept either/or thinking. We try to figure out a solution that gets both things.”
3. Think Long Term
“It requires and allows a willingness to be misunderstood.”
4. It's always day one
“There’s always more invention in the future. Always more customer innovation. New ways to obsess over customers.”
