Happy #MarketingMonday. What if the solution to your revenue plateau isn't another funnel? I see so many successful founders fall into the same trap. When sales flatline, the reflex is to add more complexity: a new lead magnet, a more intricate webinar sequence, another tripwire. They keep bolting new pieces onto a machine that was never designed to handle the scale they've achieved. The result? A complex, fragile, and expensive system that's exhausting to manage. It's like trying to fix a cracked foundation by re-painting the walls. The problem isn't the paint. This week, instead of asking "What new tactic can I add?", ask "Is my underlying architecture sound?" The shift from tactical thinking to systemic thinking is where the next level of growth is found.
