5 BEST SPOTS FOR SHOPPING IN SEOUL
As F/W 18 19 Collections are coming to the shops, here is my subjectiveΒ list where to go for a shopping spreeΒ when in Seoul:Β
1. RARE MARKET @raremarket_official
courtesy: WARSAW SEOUL FASHIONΒ
The coolest concept store in Seoul acclaimed by Vogue and few other magazines. I agree 100%. What Dami Kwon (G-Dragon sister) and Jessica Jung done is incredible - they have a range of brandsΒ that are hard to find in Korea such as: ANOUKI, KOCHΓ, Β MARINE SERRE. Especially you have to remember that Koreans love European long established brands such as Chanel, Dior or Burberry.Β This two friends are in fact changing the way Korean girls approach fashion. Rare MarketΒ become a major fashion address in Seoul, Dami has shown that she knows all about the latest trends and also isnβt afraid to invent her own.
courtesy: Vogue
On a side note Dami is a sister of G- Dragon - South Koreaβs superstar which undeniably helped attract attention of customers. Actually, the first word of the boutique - Rare - was implied by him (G-Dragon).
Besides that, in 2016 the duo launched their own brand - We11Done, in which first lookbook appeared Leandra Medine. Brand went global immediately and is available at numerous luxuries boutiques worldwide and of course at Rare Market.Β Β
Β courtesy: Vogue
PS. Definitely, Rare is one of my favorite shopping spots in Seoul.Β
95-5 Cheongdam-dong, Gangnam-gu, Seoul
2. BOONTHESHOP @boontheshop_cheongdam
courtesy: Haeahn
BOONTHESHOP was founded in 2000 with an aim toΒ βpioneer multi-brand menswear retail in the South Korean marketβ. For those of you how donβt know this store is owned byΒ by Shinsegae - Koreaβs leading luxury product specialist.Β
courtesy: Haeahn
They actually, have a few subsidiaries but the one (the flagship store) in Gangnam or more precisely inΒ Cheongdam Dong - Seoulβs most fashionable neighborhood is must see. At the flagship store, futurist architecture and slick cubic lines house a high-end buy of sharp-edged, established fashion brands, sleek sartorial labels and some emerging designers. BOONTHESHOP is a place in Seoul, where you can find the latest collections ofΒ Β Comme des GarΓ§ons,Β Sacai orΒ Gabriela Hearst.Β
courtesy: HaeahnΒ
35 Seonreung-ro, 162 Gil Gangnam-gu, Seoul (Menswear)
21 Apgujeong ro,Β 60 Gil Gangnam gu, Seoul (Womenswear)Β
3. STYLENANDA PINK HOTELΒ Β @stylenanda_korea
courtesy:Β seoulsearching.net
In the heart ofΒ SeoulβsΒ commercial area andΒ main shopping and tourism destination -Β MyeongdongΒ is located StylenandaΒ Pink Hotel, a flagship store of Stylenanda, a popular Korean fashion brand.Β
courtesy: seoulsearching.net
The entire store has the theme of a pink 50β²s hotel. The slender building comprises six floors of fun, fashion and beauty products. The first and second floors are dedicated to the brandβs make-up line 3CE while the third and fourth floors have exciting clothing pieces on offer. On the fifth level, visitors can enjoy a drink at the Pink Pool CafΓ© or having it at the rooftop on the top level.
courtesy: seoulsearching.net
courtesy: seoulsearching.net
PS.Β
In June 2018,Β Β L'Oreal has acquired a 100 percent stake in Stylenanda, which means there will be more 3CE products available worldwide.Β
37-8 Myeongdong 8-gil, Chungmuro 2-ga, Jung-gu, Seoul
4. GENTLE MONSTER @gentlemonster
courtesy:Β Gentle Monster
Gentle Monster is a must see ! Why? They are known for their very conceptual stores, in every store they adapt different themes usually connected to the heritage of the particular store/neighborhood or recent collaboration. In Seoul alone they have 4 flagship stores,Β I recommend to see them all!
courtesy: Gentle Monster
Besides that, Gentle Monster is South Koreaβs famous eye-wear brand, established in 2011 and yet collaborated with such a brands as: Hood By Air, Opening Ceremony,Β Alexander WangΒ orΒ Henrik Vibskov.Β
courtesy: Gentle Monster
They have a great Visual Design Team, just look at their stores! (exterior and interior)Β
92, Gyedong-gil, Jongno-gu, Seoul
5. DAS107 BY KASINA @das107_by_kasina
courtesy: Urbantainer
DAS107 by kasinaΒ is located in Hongdae - known for itsΒ very youthful neighborhood with lots of urban arts, clubs and entertainments. Store is a collaboration between street culture specialist Kasina (Β one of the most successful concept stores dedicated to streetwear in South Korea) and Adidas with top-of-the-line products and creates a community space for sneaker nerds to experience the deep histories and designs.
courtesy: Urbantainer
This store is another concept with customer experience, based on in-crowd tastes and aims at providing a hang-out space for them first and foremost. In contrary to a regular retail shop, the space is conceptualized as a symbolic experience space the showcases brand philosophies, provides diverse experiences, and conveys the influence of sneaker culture.
courtesy: Urbantainer
Want to buy some really rare selection of Adidas sneakers? Right now you know where to go.Β Β
361-16 Seogyo-dong, Mapo-gu, SeoulΒ
