How Much Promotional Content is Too Much?
Posting promotional content is a good strategy to engage with audiences. However, bombarding a platform used for entertainment and social connection will not achieve the results you are looking for.
Social media presents the opportunity for organisations to build meaningful relationships to their audiences by following the 80/20 content rule. This guideline ensures that 20 percent of the content focuses on promoting their image and brand, with the remaining 80 percent dedicated to creating interesting, entertaining content that encourages interaction and discussion.
The 80/20 content rule boosts engagement through thought-provoking interactive strategies, recreating and reposting popular content, as well as building an audience for a brand’s promotional materials and endeavours.
Stand out with entertaining, interesting content
Audiences will not remember catchy slogans and detailed sales pitches; they will remember how the brand experience made them feel. The 80/20 content rule focuses on curating this experience with the business through entertaining, interesting content. The audience can be encouraged to engage on the brand’s channels with interactive elements like social media polls, response boxes, and comments sections to ask thought-provoking or personal questions.
This inspires engagement by facilitating user conversations around or with the organisation. As a result, the strategy leads to future conversions as this positive interaction will ensure they recall the brand first when in need of its services.
Social media’s abundance of content and trends can be leveraged to boost engagement and build audiences. This can be achieved by reposting or recreating relevant trends, memes, and quotes. The brand can also generate its own shareable content that audiences themselves can easily repost to their own networks.
The strategy is centred on personalising the organisation by communicating their values through an entertaining, relatable way. Commenting on or sharing content from relevant influencers can also be used to improve visibility by attracting and connecting with their audience bases. On social media, brands should follow in the footsteps of successful content creators with similar ideals and learn what content they have used to establish and engage their audiences. Partnering with a social media agency in Brisbane can also provide the expertise needed to create engaging and interactive elements. As a result of posting interesting, social content 80 percent of the time, the organisation has built a reliable, engaged audience to share promotional content with.
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