#behavior analytics

Customer Journey Analytics

Understanding the Behaviour of your users is one of the finest thing that you can ever do. So, we guess, you are familiar with the term "User Behaviour Analytics". It's also known as UBA. It has evolved as a critical tool for businesses and organisations in the ever-changing realm of digital technologies. 

It is a powerful method that assists organisations in gaining insights into how their users engage with digital platforms. It entails gathering, analyzing, and interpreting data about user activities and behaviors. In this article, we will discover its benefits and other things. So just keep reading!

Benefits Of User Behavior

The capacity to detect and mitigate security problems is one of the key advantages of user behavior analytics. UBA assists in the early detection of possible cyber attacks by analyzing trends and abnormalities. As a result, an organization's security posture improves.

The advantages of UBA are numerous, and they include elements of cybersecurity, corporate intelligence, and general operational efficiency. The following are the primary benefits of UBA:

Enhanced Security: UBA is an effective cybersecurity technique. By analyzing user behavior patterns, it aids in the early detection of security vulnerabilities. UBA can detect abnormalities, suspicious behaviors, and possible breaches in real-time by generating baselines of usual behavior. This proactive strategy improves an organization's security posture dramatically.

Threat Detection and Mitigation: Organisations may use UBA to detect internal risks, compromised accounts, and external intrusions quickly. It sends warnings and insights to security personnel, allowing them to take fast action and reduce the risk of data breaches and other security issues.

Reduced False Positives: The enhanced analytics provided by UBA can dramatically minimize the amount of false-positive warnings. This allows security professionals to concentrate on serious threats, increasing their efficiency and effectiveness in reacting to security crises. Compliance And Regulatory Adherence: UBA assists organizations in meeting regulatory compliance obligations by providing the data and audit trails required to show compliance with security standards. This is especially important in businesses with strict compliance requirements, such as healthcare (HIPAA) and banking (PCI-DSS).

Insider Threat Prevention: UBA is very good at detecting and preventing insider threats. It may detect when staff or users depart from their typical behavior, perhaps suggesting malicious intent, and take necessary preventive or mitigation steps. Additionally, to track your competitors, you may use the Ad spy tool for smooth spying and prevention.

Behavioral Biometrics: To improve security, certain UBA solutions use behavioral biometrics such as keyboard dynamics and mouse movement patterns. These distinct behavioral characteristics are difficult for hostile actors to copy or imitate, adding an extra degree of security.

Data Loss Prevention: By monitoring user behavior and access to sensitive data, UBA may assist organizations in preventing data leaks. It detects unusual data access patterns and can help to prevent unauthorized data transfers or leaks.

Operational Efficiency: UBA can boost operational efficiency in addition to security. It gives insights into how users interact with digital systems, assisting organizations in optimizing user experiences and streamlining business operations.

Proactive Risk Management: UBA's predictive capabilities go beyond typical security solutions. UBA systems can identify future security risks and take proactive actions to protect against potential attacks by analyzing historical data and current patterns.

Scalability And Flexibility: Many UBA systems are scalable and can adapt to an organization's changing demands. This scalability and flexibility make it easier for enterprises of all sizes to adopt and administer UBA systems.

What Is User Behavior Analytics?

It is, in essence, the practice of monitoring how users interact with digital systems, applications, and data. It entails gathering information about activities, behaviors, and access patterns. Organizations obtain insights into user activity and possible security issues by exploiting this data.

User Behavior Analytics Security?

UBA security is a proactive approach to cybersecurity that uses data analysis and behavioral profiling. It focuses on monitoring user actions within digital systems to detect and mitigate security concerns, particularly insider threats and abnormalities that typical security measures may miss. 

UBA built baselines of typical behavior and employs machine learning to detect deviations from these patterns, alerting security personnel in real time to possible dangers. This strategy dramatically improves an organization's security posture, lowers the chance of data breaches, and assists in the early identification and mitigation of security events, eventually protecting sensitive data and digital assets. Also Watch: All-In-One Workforce Management Solution Employee Monitoring Software

Conclusion

With constant advances in machine learning, cloud integration, behavioral biometrics, and predictive analytics, the future of User Behaviour Analytics is bright. 

“FEDERAL NEWS NETWORK” By Dr. Georgianna Shea & Logan Weber “The use of user behavior analytics is a promising solution that can help organizations combine characteristics of people, processes and technology to better identify suspicious activities and patterns indicating an insider…

The systematic study of human behavior through data gathering, analysis, and interpretation is known as behavior analytics. It is a relatively young topic that has been more well-known in recent years as a result of the expansion of data availability and the creation of cutting-edge technologies like artificial intelligence (AI) and machine learning. In this article, we’ll look at the advantages…

Why security tools that are invisible, seamless and adaptive can foster user adoption and accelerate response.Read More

According to the Graphical Research new growth forecast report titled “North America Behavior Analytics Market analytics based on Deployment Model, Component, End-Use, Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2017 – 2024”, estimated to exceed USD 2 billion by 2024.

The North America behavior analytics market is driven by the increasing adoption of the cloud-based services among the SMBs in the region. The SMBs are leveraging on the capabilities of the cloud computing due to the cost-effectiveness, flexibility, and scalability of the technology. Furthermore, the integration of advanced analytics solutions and intelligent algorithms to detect the malicious activities also fosters the market growth. The behavior analytics solutions offer real-time analytics by monitoring the user behavior, malicious activities, and vulnerabilities to identify the potential threats even before they occur and mitigate the impact of attacks.

Request for a sample of this research report - https://www.graphicalresearch.com/request/1074/sample

Solutions are leading the component landscape in the North America behavior analytics market with a market share of over 70% in the revenue in 2016. The growth of the market is credited to the growing demand for customized solutions among the industry verticals. The integration of the advanced analytics solutions and the use of intelligent algorithms, such as machine learning and deep learning, to detect malicious activities will also foster the market growth.

Services market is projected to grow at a CAGR of over 48% during the forecast timeline. The market is driven by the growing demand for integration and deployment services among the organizations. Furthermore, the growing need among organizations to focus on core business competencies also augments the demand for the managed services.

Healthcare is anticipated to be the most lucrative sector for the behavior analytics solutions during the forecast period. The healthcare sector is estimated to attain a growth rate of over 45% during the forecast period. The increasing risk of insider attacks among the healthcare institutes is the primary factor propelling the demand.  

Browse key industry insights from this 2018 report North America Behavior Analytics Market in detail along with the table of contents at:

https://www.graphicalresearch.com/industry-insights/1074/north-america-behavior-analytics-market

The key vendors of the behavior analytics solutions are Bay dynamics, Splunk, Inc., Securonic, Inc., Exabeam, Gurucul, Niara, Inc., Sqrrl Data, Inc., Dtex Systems, Rapid7, Veronis, Logrhythm, Vectra Networks, IBM, McAfee, and HPE.

Segments We Cover:

North America Behavior Analytics Market, By Deployment model On-premise Cloud

North America Behavior Analytics Market, By Component Solution Service

North America Behavior Analytics Market, By End-Use BFSI IT & Telecommunication Defense Government organizations Retail & E-commerce Healthcare Energy & Utility Others

The above information has been provided for the following countries:

U.S. Canada

Make an inquiry for purchasing this report @ https://www.graphicalresearch.com/request/1074/inquiry-before-buying

Related Reports:

1.  Asia Pacific Behavior Analytics Market Size, By Deployment Model (On Premise, Cloud), By Component (Solution, Service), By End-Use (BFSI, IT & Telecommunication, Defense, Government Organization, Retail & E-Commerce, Healthcare, Energy & Utility) Industry Analysis Report, Regional Outlook (Australia, China, India, Japan, Rest of Asia Pacific), Growth Potential, Competitive Market Share & Forecast, 2018 – 2024

2.  Europe Behavior Analytics Market Size, By Deployment Model (On Premise, Cloud), By Component (Solution, Service), By End-Use (BFSI, IT & Telecommunication, Defense, Government Organization, Retail & E-Commerce, Healthcare, Energy & Utility, and Others) Industry Analysis Report, Regional Outlook (UK, Germany, France, Italy, Spain, Rest of Europe), Growth Potential, Competitive Market Share & Forecast, 2017 – 2024

About Graphical Research:

Graphical Research is a business research firm that provides industry insights, market forecast and strategic inputs through granular research reports and advisory services. We publish targeted research reports with an aim to address varied customer needs, from market penetration and entry strategies to portfolio management and strategic outlook. We understand that business requirements are unique: our syndicate reports are designed to ensure relevance for industry participants across the value chain. We also provide custom reports that are tailored to the exact needs of the customer, with dedicated analyst support across the purchase lifecycle.

Contact Us:

The research report “Asia Pacific Behavior Analytics Market analysis based on Deployment Model, By End-Use, Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2018 – 2024” by Graphical Research. says, Asia Pacific Behavior Analytics Market size is set to surpass USD 1.5 billion by 2024. 

The market is driven by the growing incidences of cybercrimes in the region. The accelerated adoption of digital technologies and rapidly-advancing connectivity infrastructure have made organizations more vulnerable to cyber exploitation. The weak cyber security regulations and low awareness regarding cyber threats are also responsible for the increasing number of cyber-attacks. Furthermore, the widespread acceptance of mobile & web-based applications along with the growing need to safeguard these applications has further nurtured the demand for behavior analytics solutions. 

Request for a sample of this research report - https://www.graphicalresearch.com/request/1076/sample 

Solution are leading the component landscape in the Asia Pacific behavior analytics market with a share of over 70% in the revenue in 2016. The growth of the market can be attributed to its ability to support big data architectures and integrate with major SIEM and log integration systems. Moreover, the adoption of advanced analytical platforms with intelligent systems such as deep learning & machine learning to identify inefficiencies has also fostered the market growth. 

Healthcare is expected to be the most profitable segment in the behavior analysis solutions market over the forecast timespan. The healthcare sector is anticipated to grow at over 50% during the forecast period. The rising number of cyber-attacks among the healthcare establishments is the primary factor driving the demand. These solutions are used to streamline compliance & regulation processes and protect the patent records on endpoint devices on and off corporate networks. 

Make an inquiry for purchasing this report @ https://www.graphicalresearch.com/request/1076/inquiry-before-buying 

The key vendors of the behavior analytics solutions are McAfee, Bay Dynamics, Avtex Solution, Sqrrl Data, IBM Corporation, Exabeam, E8 Security, Gurucul, and Splunk. The major companies operating in the market have formed strategic partnerships with other companies to increase their market share. For instance, in 2018 Gurucul has formed a strategic alliance with Exclusive Networks to increase its market share in the Indian market. 

Segments We Cover: 

Asia Pacific Behavior Analytics Market, By Deployment model On-premise Cloud 

Asia Pacific Behavior Analytics Market, By Components Solution Service 

Browse key industry insights from this 2018 report Asia Pacific Behavior Analytics Market in detail along with the table of contents at:

https://www.graphicalresearch.com/industry-insights/1076/asia-pacific-behavior-analytics-market 

Asia Pacific Behavior Analytics Market, By End-Use BFSI IT & Telecommunication Defense Government organizations Retail & E-commerce Healthcare Energy & Utility Others 

The above information has been provided for the following countries:

Australia China India Japan 

Related Reports:

North     America Behavior Analytics Market Size, By Deployment Model (On     Premise, Cloud), By Component (Solution, Service), By End-Use (BFSI, IT     & Telecommunication, Defense, Government Organization, Retail &     E-Commerce, Healthcare, Energy & Utility, and Others) Industry     Analysis Report, Regional Outlook (U.S., Canada), Growth Potential,     Competitive Market Share & Forecast, 2017 – 2024 

 Europe     Behavior Analytics Market Size, By Deployment Model (On Premise,     Cloud), By Component (Solution, Service), By End-Use (BFSI, IT &     Telecommunication, Defense, Government Organization, Retail &     E-Commerce, Healthcare, Energy & Utility, and Others) Industry     Analysis Report, Regional Outlook (UK, Germany, France, Italy, Spain, Rest     of Europe), Growth Potential, Competitive Market Share & Forecast,     2017 – 2024 

About Graphical Research:

Graphical Research is a business research firm that provides industry insights, market forecast and strategic inputs through granular research reports and advisory services. We publish targeted research reports with an aim to address varied customer needs, from market penetration and entry strategies to portfolio management and strategic outlook. We understand that business requirements are unique: our syndicate reports are designed to ensure relevance for industry participants across the value chain. We also provide custom reports that are tailored to the exact needs of the customer, with dedicated analyst support across the purchase lifecycle.

Contact Us: