After three years of successful come out, Beer Below Zero (BBZ) continues to conquer the beer industry. We started to create buzz in the Philippine market. Through branding, promos, marketing, PR and other out-of-the-box strategies, BBZ is able to heighten the local beer demand. Being in a tropical country, we definitely are the beer-loving community.
There are lots of opportunities in the market locally. We have outlets in Manila, Bacolod, Boracay, CDO, Daet, Naga and Cebu. We are able to break through Baguio and Calabarzon area and still going to penetrate more establishments in the country.
BBZ is very viral that even we are not yet doing mass marketing or publicity, its new innovation to the beer industry markets itself. People get to know more about the technology and thrill the market! As they shared their experiences drinking below zero beers, it created curiosity among beer drinkers and little by little it became the talk of the town.
Talking about expansion, Beer Below Zero is not just for local distribution. We are now eager to tap our technology to other countries. We are now capturing the attention and interest of bars and restaurants owners abroad. We are targeting to offer franchises of businesses using our technology to other countries.
We plan to do a straight franchising agreement every region. These countries include Guam and Singapore. Arrangements from other countries including Cambodia, Vietnam, Thailand, Malaysia, Palau, Saipan, San Francisco and Hawaii do also come.
“BBZ lives to its fullest on making the Philippines known as the country serving the coldest beer in town”, said PR Executive Rozzana Gonzalez.
We are not only bringing our technology abroad; we are also bringing other countries a Filipino pride. A Filipino-technology, discovered with pure determination, perseverance and love for beers.
This is the best example that no matter what happens, no matter how many copycats are there, people will always have in mind the ORIGINAL, the PERFECT BEER in town, BEER BELOW ZERO.
