#beddybear

It's interesting to see his endorsement brands interacting in this way. I would be very curious to read the brief for this campaign. I wonder what their overall goals are for this, and whether it will lead to anything more of this nature.

Of course it's not unusual for brands to occasionally do co-branded campaigns, but it's pretty rare to see this many brands involved in a promotion that is more or less headlined by one brand. I'm especially curious how they foresee DD's fan base enhancing their collective goals.