#becomeadigitalmarketer

What is digital marketing?

Digital Marketing is any form of marketing of product and services that involves electronic media. It is also defined as the art of getting customers for a business through online and digital medium.

 Scope of digital marketing

 As internet is accessible everywhere, the number of internet user is still increasing day by day.

According to ICUBE 2018 report that tracks digital adoption and usage trends in India, the internet users has increased by 8.6 per cent over last year, with 350 million new users adding up to overall total of 4.437 billion by April 2019.

India is the 2nd largest Internet user base which is the next big thing.

  In 2018, 41 % of company’s budget is allocated to online marketing.

The current growth rate in Digital Marketing industry is 40%.

Digital Marketing is growing with tremendous speed, it is estimated that Internet advertising revenue will reach $260.4 billion by 2020 beating TV advertising, at a CAGR of 11.1 percent.

  Career opportunities in Digital marketing

 The opportunities for a digital marketer professional is tremendous in India. Digital marketing is all about learning and implementing new things to get more prior result. The digital marketing job industry increased by 40 % last year as compared to other industry which were around just 3 -5 percent.  150,000 jobs are expected in digital marketing industry by 2020. Digital marketing is the fastest growing career in India and abroad.

 Future of digital marketing

 Earlier people used to get information from TV, newspapers, radio and magazine. But as technology grew people started getting information from Facebook, youtube, blogs etc. People watch YouTube instead of TV.People spend most time on the internet today. So we need to advertise or market our products where people mostly hangout. Hence no one can ignore the presence in the online world.

The below image gives us a clear picture of increase in number of users watching YouTube.

 Most of the brands focus on the following areas:

·        Social media marketing – 88.17%

·        Search engine optimization – 70.97%

·        Content marketing via blogs – 56.99%

·        Email campaigns – 55.91%

·        Landing page optimization – 55.91%

·        Search engine marketing – 55.91%

 The number of internet user is increasing day by day thus expanding the scope of digital marketing in India and for a brighter future.

The main reason why companies are using online marketing because it is result oriented mode of marketing. You can get to know where exactly where your money is spent and you can get numbers in terms of traffic and conversion.

THERE ARE MANY PATHS FOR BECOMING A DIGITAL MARKETER.

There is no second though in the fact of digital marketing will be the future of marketing. It not only the future it’s a need of today. The opportunities for a digital marketing professional are huge in india right now. The internet users have reached up to around 463 million and its has become the country with the world 3rd biggest internet population and with in next 3 year, additional 300 million will get added to the population accessing the internet in india.

 This is not just in terms of career growth opportunities, but in monetary terms as well. A fresh graduate can easily obtain a role with a salary close to 20k per month to 6 lac per annum, here are the great benefits of having a digital marketing career:

 1.    Get paid more than your peers

2.    You kick start your own career

3.    Benefit from more career choise

         THESE POINTS ARE THE MOST DEMANDED SKILLS TO LEARN IN DIGITAL MARKETING:

 1.    SOCIAL MEDIA MARKETING-   Social media are a more powerful tool and very easy to use. Millions of people use social media platforms and it is a rich source to reach the target audience. Facebook, Twitter, Instagram is the best option to engage the audiences. Share images with useful content on different social networking sites.

 2. Mobile marketing – Mobile marketing is also play a important role in digital marketing.The biggest reason behind it is that almost 90% users open websites through their mobile phones. That is why if the website is not open in different kinds of platforms then it is very difficult to achieve the success in the online market. If your site is mobile friendly then chances of your growth will increase automatically.

3.    Content marketing - Content marketing is very important in digital marketing its know as a king of marketing. This is one of the most effective ways to increase the brand value on the internet. The user knows about our product or services forms the content which we provided them. Content marketing plays important role in digital marketing. Content is crucial part and publishing great content gives you authority and opens up an opportunity for you to build a strong profile on the internet.

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     4.    Stay up- to – date -   There are changes that come up in the digital marketing world and you have to stay awake at all times to adjust to the changes as they come up. You will get this when you connect with the social media like twitter, linkedin etc and there are more very good channel to get valueable info.

5.    Start a blog- it is better done than said. When you start a blog of your own you will have a opportunities to show your expertise.

6.    You should have a expert certification-   Moving further to experience accomplishment in digital marketing career, you should have a expert certificate.

7.    Never stop learning- reading frequently is the best way to gain knowledge constantly. Learning will give knowledge what going on current trends its helps us in digital marketing.

8.    Join a best training institute of digital marketing- there is various institute offering a training of digital marketing. Choose a best institute which will help you to become a best digital marketer.