#beakerstore

Paris based brand Piggale made a mega hype among streetwear market in 2013. And in 2014, they launched their new collection ‘Pigalle Basketball’ inspired from Paris street basketball culture.

To celebrate its 2nd anniversary, BEAKER invited Stephen Ashpool (Creative Director of Piggale) and launched pop-up store in Flagship store. At the night of the opening ceremony, include special performance of Korean hiphop artist E-Sens and DJ Soulscape, varied and unique event/program inspired from hiphop and basketball was offered for the visitors.

For this project, I made a social media & PR strategy and whole event plan. By this event, BEAKER strengthened its unique position among Korea Street market.