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Collected Beacosystem Posts
We did a series of posts for O Reilly on various topics around the Beacosystem. We also collected them together on Medium.
Part 1: What, Who, Why
Part 2: Apple, Google and Proximity
Part 3: Issues, hurdles, and Beacosystem companies
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Gimbal acquires Phigital
Looks like leading Proximity / iBeacon vendor has acquired Phigital, a mobile engagement platform supplier. Another sign of more M&A activity in the Beacosystem as vendors look to provide a “full stack” solution from hardware to campaign management and analytics. Details here.
Estimote State of Play
Nice piece from Estimote about the State of Play in the Beacosystem. Seems a wee bit defensive, but I very much agree with the overall thrust.
Investment Comes from Both Current and New Investors | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.
More partnering in the Beacosystem
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More on Apple, Retail and the Beacosystem
It's been a slow but steady burn. As the import of iBeacon has slowly taken hold, we've seen article after article present a "wait now, has Apple done something really big?". Here's another good one from Bloomberg. As the author, Bill Carmody of Trepoint says:
It’s as if you just added Google (GOOG) Analytics to your physical store—the real-life equivalent of being able to analyze page views and click throughs. Except that you’re analyzing retail traffic patterns, hover zones, and purchase patterns mapped against information and offers provided throughout the shopper’s in-store journey.
Spot on. To see all our posts so far covering iBeacon, click this.
Excellent and detailed post (as ever) from Steve Cheney on iBeacon and Apple (and as I call it, the beacosystem).
