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SBS Releases Character Chart for New Drama "Cheer Up!"

TV DRAMA • 1 hour ago

In collaboration with AXIS LABELS and SR MEDIA, SBS TV has released a character chart for the new drama CHEER UP! In a surprising turn of events, the main cast is comprised of new faces in the world of acting!

Netizens are curious about the acting skills of the rookie talent, and if they'll be able to live up to the hype, or fail miserably.

Cheer Up! tells a story of a group of cheerleaders. It is a mystery campus romance set in the backdrop of a cheering squad where worry is useless in the moment, but splendid and precious romance is.

VYBE's Siwoo Selected As Adidas Ambassador

CELEB • 1 hour ago

Only three months into debut, VYBE's leader RYU SIWOO has been selected as a brand ambassador for ADIDAS. Known for his striking visuals, Ryu Siwoo made his debut with VYBE in April of 2025, and is already making waves.

In a statement, Adidas shared that Siwoo is an ideal fit for the brand’s next-gen image. The idol was spotted rocking the latest Adidas collection in a photo released by the brand.

Hashtags like #SiwooForAdidas and #AdidasxSiwoo have been seen making it's way around social media with fans praising and looking forward to the release of more photos through his partnership with Adidas. 

LIME ENTERTAINMENT has also shared that VYBE will be making their comeback sometime in JULY 2025. Fans of the rookie boy group can look forward to a fresh image!

VYBE's Seojun and Wook Chosen As Judges For Community Talent Show

CELEB • 1 hour ago

Axis Labels have gone out of the box again, this time with the grand opening of their AXIS LABELS CAFE featuring pastries inspired by their idol group members.

Many idol fans were spotted visiting the opening of the cafe. True to their nature, a community talent show was hosted by AXIS LABELS, in hopes to find future trainees.

Amongst the judges for the talent show, rookie idols SEOJUN and WOOK from VYBE were spotted, only two months into their debut; showing their passionate skills and artistry despite only being rookies.

Fans who are interested in visiting the axis labels cafe, can head on down to SEONGSU.

LIME ENTERTAINMENT has also shared that VYBE will be making their comeback sometime in JULY 2025. Fans of the rookie boy group can look forward to a fresh image!

"Say Hello to Lime Entertainment's New Boy Group, VYBE! A Successful Debut With High Expectations."

CELEB • 1 hour ago

On April 11th, Lime Entertainment debuted their first boy group in over a decade, VYBE with the title track HELLO. Expectations have been high since the company first revealed their members, with many familiar faces from previous survival shows, notably NEXT GEN.

With a star-studded line-up of NEXT GEN Season 1 and 2 contestants filling 5/6 of the group, many fans have been eagerly anticipating their debut.

The group has proven their star power by garnering over 8 Million Views on YouTube, and selling 700k albums all in the first week of their debut. Industry insiders have dubbed them "Rookie Monsters", saying they will be a sight to behold this 2025.

While boy groups are still struggling to reach the Top 10 spots on music streaming sites, VYBE's debut was able to reach TOP 67 on the MELON TOP 100, proving that they will be a sight to behold as long as Lime Entertainment continues steering them in the right direction.

With their debut showcase being a huge success, garnering 300 audience members, fans are excited to see where VYBE will go next!

AXIS LABELS And Mnet Team Up Again To Announce NEXT GEN Season 2 Auditions

TV/FILM • 1 hour ago

On Wednesday, February 14, 2024, fans eagerly awaiting Valentine's-themed notes and gifts in the form of photos or videos from their idols were met with a much-awaited surprise. Instead of love letters from BxY, PRIZM, QUARTZ, or any of AXIS LABELS’s other much-loved artists, fans were delighted to find a video announcing the second season of NEXT GEN is in the works and seeking new talent to join the survival audition program!

In the video released and shared on both Mnet and AXIS LABELS’s social media it is revealed that Rhee Jian is reprising her role as the beloved host of the event. Jian herself suggests in her portion of the video that she’ll be joined by special guests throughout the season, though she gives no hints to who from AXIS LABELS’ robust talent lineup may be joining her on screen.

Also returning are all three judges, each representing one of the companies under the music and entertainment conglomerate; SR Media and Studio Delta will be represented by CEOs Seo Ran and Yoon Jihun. Notoriously private and selective with public appearances, judging from Lime Entertainment will instead be headed by world-renowned artist YunA for the duration of the show.

Last season was a whirlwind of amazing performances, wild emotions, and unforgettable stories from the contestants. The top three winners, YEOM SARANG, LEE SEOJUN, and ZHOU RENYI, all opted to join different companies as they claimed their prize, dashing fans’ hopes for a supergroup trio of their favorites debuting any time soon. It’s been confirmed that LEE NOEL and LEE NAYOUNG both remain with Lime Entertainment and SR Media respectively, while Studio Delta has retained both PARK DOHYUN and MIN HYEJIN.

Lime Entertainment, SR Media, and Studio Delta Merge Under AXIS LABELS, Paving the Way for a New Era in K-Pop

NEWS • 1 hour ago

In a groundbreaking move that has sent shockwaves through the K-pop industry, Lime Entertainment, SR Media, and Studio Delta, three renowned production companies, have officially merged under a new parent label called AXIS LABELS. This collaboration marks a significant milestone in the Korean entertainment scene, as these powerhouse companies join forces to become the center, standard, and leader in the industry.

With equal stakes in the business, CEOs KWON JAEHYUN of Studio Delta, SEO RAN of SR Media, and YOON JIHUN of Lime Entertainmenthave worked together to establish Axis Labels. While each company will maintain its distinct identity and autonomy, the merger allows for increased collaboration and synergy, promising extraordinary opportunities for both artists and fans alike. Axis Labels is set to redefine the K-pop landscape and deliver unparalleled content to a global audience.

Excitement continues to build as Axis Labels unveils its state-of-the-art headquarters. The impressive Axis Labels building will serve as the epicenter of this new era in K-pop, housing administrative staff and featuring a cutting-edge training complex. The training facility within the building will provide aspiring idol trainees access to world-class resources, including top-tier vocal and dance coaches, as well as mentorship programs.

By investing in the development of aspiring talents, Axis Labels solidifies its commitment to shaping the next generation of K-pop superstars. The label's dedication to nurturing talent reflects its ambition to be at the forefront of the industry, setting new standards and leading the way in Korean entertainment.

The name "Axis Labels" holds profound significance, representing the unified goal of Lime Entertainment, SR Media, and Studio Delta to establish themselves as the central force in the Korean entertainment industry. This merger not only marks a pivotal moment in K-pop history but also sets the stage for unprecedented innovation and creativity.

Fans of all three companies can eagerly anticipate an exciting future as their favorite artists embark on new ventures, collaborate on groundbreaking projects, and deliver exceptional performances. With Axis Labels driving their artistic endeavors, the possibilities are boundless.

As the K-pop industry undergoes this momentous transformation, the merger of Lime Entertainment, SR Media, and Studio Delta under Axis Labels will undoubtedly leave an indelible mark on Korean entertainment history. Brace yourself for an exhilarating journey as Axis Labels takes its place at the forefront of the global music scene, captivating fans and redefining the K-pop landscape for years to come.

Mnet Survival Audition Show NEXT GEN Announces Premier Date And Special Judges For Episode 1

TV/FILM • 1 hour ago

Auditions for Mnet’s latest survival audition program are wrapping up and kpop fans worldwide are eagerly awaiting the debut episode. Finally, the producers have announced that the first episode of NEXT GEN will premier on SUNDAY, FEBRUARY 19 at 9:00PM. Tune in to meet all of the idol wannabes who will be competing on the show!

In addition to the premier, a statement from the producers revealed that the first three episodes will feature three special guest judges in addition to YunA, SR Media CEO Seo Ran, and Studio Delta CEO Yoon Jihun. 

“Each of these judges are recognized by industry professionals as exceptional performers with a keen eye for talent,” says the spokesperson for NEXT GEN’s press coverage. “We’re excited to get their feedback and believe that the next generation of kpop will learn a lot from their tutelage.” It was explained that each special judge has been asked to evaluate just one of the participant’s skills, rather than the participant as a whole as the main trio of judges will do.

The vocal judge will be former CRYSTL member Bom. Bom rose to fame early in her career for a unique, powerful voice and has continued to impress fans and critics alike with her skills. She’s appeared in many other survival programs as a mentor, most notably in PROCESS 101 where her brutally honest feedback made XM ENTERTAINMENT trainee LIM SOHEE cry.

For dancing, Yoojung, soloist and member of SR MEDIA’s boy group A.Maze will be evaluating the participants. A.Maze has long been renowned for their incredible dance abilities and sharp choreography, though Yoojung has more recently blown fans away with his incredible skill and control through his solo work. This is his first appearance in any sort of judge or mentorship role on a survival program and fans are speculating if he’ll be a strict judge who’s hard to please or one who is too nice to say anything harsh to the participants who need critique.

Mnet Announces New Audition Survival Program In Partnership With Lime Entertainment, SR Media, And Studio Delta

TV/FILM • 1 hour ago

After weeks of circulating rumors and top secret meetings among the executives, Mnet has finally announced that they will be producing a brand new kpop audition survival program in partnership with Lime Entertainment, SR Media, and Studio Delta. 

The new show, titled NEXT GEN, will follow the stories of kpop wannabes trying to break into the industry through various tasks and missions to test their skills. The winners will be awarded an exclusive contract with top entertainment companies Lime Entertainment, SR Media, or Studio Delta.

The network also announced the judges for the competition will be none other than kpop superstar YunA representing Lime Entertainment, SR Media CEO Seo Ran, and Studio Delta CEO Yoon Jihun. It is expected that other guest judges will participate to evaluate the wannabe’s skills as the series progresses. Respected actor and former Lime Entertainment idol Rhee Jian is expected to serve as the host of the program.

Auditions are now open on Mnet’s website.