Beti Bachao, Beti Padhao: A Flagship Scheme Overshadowed by Its Own Advertising
When the Beti Bachao, Beti Padhao (BBBP) scheme was launched in January 2015, it was projected as a transformative intervention to address one of India’s most pressing social crises—the declining child sex ratio and the systemic discrimination against the girl child. Announced with strong political symbolism and mass outreach, the programme quickly became one of the most recognisable initiatives of the Modi government. However, a closer examination of official budgetary data and parliamentary disclosures reveals a troubling gap between intent and execution, especially in the scheme’s early years.












