In 1933, when the Great Depression was at its lowest point, and 15 million Americans were out of work, and the banks were failing, and there was no end in sight, this is what your favorite cookbook looked like. There must have been something very fundamentally reassuring when Pillsbury published this Balanced Recipes book in 1933. With its tough aluminum covering and organized recipe inserts, it must have felt solid and steady and straightforward. All that kitchen knowledge and reliability tucked inside a strong metal case. The rows after rows of scrutinized and thoroughly tested recipes. Each one meant to deliver optimal nutrition in a time when every ingredient counted and every meal needed to sustain life and spirit. Stylish, without being showy, its streamlined Art Deco design added just enough pizazz while still being conscious that this was not the time for flamboyance. Yes, to home cooks all across 1930s America this recipe book must have seemed pretty infallible. Like a true friend, a true helper, in the kitchen. This one in particular comes with its own array of handwritten and hand typed recipes too. Another intimate nod to the cooks who came before us. See many more photos of this gem in the shop. . . . . . #pillsbury #1930skitchen #1933 #balancedrecipes #foodandnutrition #aluminum #metalcase #uniquepackaging #bookdesign #oldcookbooks #pillsburybaking https://www.instagram.com/p/CBvouI8A7qZ/?igshid=gzj2euqavknw
