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Thriving during the lockdown: Game plan of small Indian brands

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By Harsh Vardhan

When the going gets tough, the tough gets going — it’s probably the most overused phrase among millennials, but never has it carried the weight that it does in the current situation the world is caught up in. Almost a global lockdown and a constant threat to life has pushed everyone inside four walls of their homes and made people rethink their movements and actions.…