#backtothefuturelego

Personally, I cant think of anyone who is not fond of Lego’s. The 82 year old toy, (The LEGO Group was founded in 1932 in Denmark.) is one of the most iconic toys ever made and has managed to blend multiple brands under one roof. The genius behind Lego’s is their ability to preserve outside brand recognition within it’s tiny brick world while managing to keep it’s own identity.  A large part of Lego’s appeal is how simple the blocks and characters are but with the customers own building talents added can make complex and fun environments. The success of the LEGO movie went on to prove that product placement can indeed meld into the background and essentially become a 90 minute advertisement. By adding voices of household name actors and quotable dialogue Lego has reached a new level of subliminal marketing. 

Another point to mention is that the audience base for the LEGO product crosses over from adults that played with the toy sets when they were children, who now have kids of their own. Both target segments can relate with new memories and bond over the nostalgia of younger days. Lego is in the envious position to create an impulse reaction by adding classic movies like Back to the Future and popular comic book characters such as Batman to their micro universe. There is even a local Los Angeles Artist who has been able to get a following by focusing on Lego Based celebrity portraits as well as other pop culture references.