How We Simplified a 7-Step Enterprise Workflow into 2 Clicks
A few months ago, we got a call from a frustrated product owner at a mid-sized enterprise SaaS company. Her words stuck with me: “Our internal dashboard is powerful... but nobody wants to use it.” So we dug in. The task was simple: generate a report. But the steps? Anything but simple. Click → select → navigate → filter → confirm → wait → download. 7 painful steps. Even their own team avoided it unless absolutely necessary. We sat with real users. Shadowed their process. And asked one question again and again: “What are you really trying to do here?” That question changed everything. We realized users didn’t want options — they wanted outcomes. The fancy filters and dropdowns? Just noise. So we redesigned it. We moved the task up front, embedded smart defaults, automated filters based on usage, and added a quick access shortcut right on the dashboard. From 7 steps... To 2 effortless clicks. ⏱️ Task time: down from 3 mins to 30 seconds 📈 Usage: tripled within 2 weeks 💬 Feedback: “I didn’t even realize I finished the task. It just... worked.” That’s what great UX does. It makes complexity invisible. It saves time, energy — and trust. If your product feels heavy, bloated, or clunky... It’s not your team’s fault. It’s a UX problem — and we can help fix it. 👀 Curious how we’d simplify your product? 👉 Book a free UX checkup and let’s uncover the friction. https://lnkd.in/dkhP7kfS 💬 What’s the most frustrating workflow you've used recently?
