#avwfc

sorry arsenal fans, this shit is ugly as fuckkkkk - i’m not even being biased or trying to start fights (for once) it’s just like so hideous. i didn’t really like last season’s but compared to this that was a masterpiece. it’s so PLAIN! the weird red splodge is like not flattering at all and the blue? what’s that all about? also i fucking hate the back it looks like a used period pad, so hopefully the numbers fix that.

praying for your sakes you get a nice third kit or something bc this is ass.

also i’m a HATER for minimalist badge designs. this cannon logo makes the shirt look like a uniform for a museum volunteer. don’t get me wrong - arsenal is not the only culprit. what has a good old crest ever done to you? why do we hate maximalism? why do we hate fun? - 4/10

3. Manchester City

now this is fine. it’s just fine. it’s objectively nice, but it’s also objectively boring! as! fuck! the solid blue is clean but a little too flat. something looks off. it’s missing something. idk it’s nice ig, but it also seems identical to last season? if i saw these pics with no context i’d literally think it was from this year, but that’s the case with most top tier clubs it seems. have some fun guys! push the boat out! where’s the whimsy? but yeah anyway it’s alright.

at least they tried with the sleeves. allegedly they have the manchester dialling code 0161 on them but i mean - do they? do they really? because it looks like a bus seat to me. city fans decide for yourself i guess, because i for one won’t be getting close enough to a city shirt to look

it’s also made from recycled waste textiles so yay again! probably made from all the city shirts people threw out after they all but fucked the title 🤭 - 7/10

4. Tottenham Hotspur

wow spurs this is nice. it’s just so clean, so crisp. my normal issue with spurs kits is their absolute undying commitment to being plain as fuck. they picked one colour, white - arguably the most boring colour of all, arguably even the total absence of colour - and stuck to it. this however? it’s simplicity done well. it’s still plain and simple, but in a gorgeous sexy way. those navy retro colourblock sleeves? stunning! the crispest white you’ve ever seen? stunning! the tiniest of sleeve embellishments? stunning! simplicity done well. it’s just so crispy. pleases my eye.

also huge respect to them for not jumping of the band wagon with the whole ‘every shirt must have ugly details with symbolic meaning we grasped at straws to come up with in order to do something new and edgy’. spurs said no! they said ‘oh this? yeah this is a football shirt. what does it mean? it means football shirt.’ thanks spurs, good job - 9.5/10

5. Crystal Palace

ummmm. now. hmm. uhh. what? this is, um, what? give me a second to get my thoughts in order. i don’t know what is happening here and i’m at a loss for words.

right. crystal palace. inaugural season in the wsl. making a statement. making a splash. right. here’s the thing. i’m always saying wsl kits are too boring. i’m always saying we want fun patterns and whimsy. i’m looking at this in genuine confusion because i actually do not know what is going on here. do i like it? not sure? do i hate it? also not sure?

i think i kind of like it? but i also kind of hate it? it’s insanely busy, it’s probably the most garish kit i’ve ever seen in my life. i think part of the problem is that the club doesn’t have a great colour palette to work from. it’s very bright. i do love the pattern of the eagle crest in the blue, that’s a huge win from me. it’s just those spray paint red splatters that’s throwing me off. it looks like they spent ages making a lovely blue eagle pattern and then remembered they needed red in there so just used the funky spray tools on microsoft paint to draw over the top. it’s giving shit cgi blood splatter in a low budget zombie film. it’s like the barcelona shirts if they were designed by a gcse art student on an acid trip.

the more i’m looking at it however, i’m kind of loving it? kinda camp i guess. this one could be a grower. i’m still confused. at least they’ll make a splash in the wsl - 6/10

6. Manchester United

you’d think by now that i would have learnt to not get my hopes up with this club. remember the long long list of disappointments from yanited this season that i never shut up about? yeah, add this kit to that list.

listen it’s not awful. it’s not ugly, it’s not an eyesore. at the very least, it’s classic united. but it’s just so! bloody! dull! i’m literally falling asleep looking at it. it’s a t-shirt. its literally just a t-shirt. the problem is they set the bar too high last year, with that beautiful pattern and beautiful shade of red. and now, in proper united style, we’re straight back to mediocrity.

let’s talk details. oh wait, they aren’t ANY. there is nothing to say about this kit because there is nothing going ON with this kit. i like the white stripes. that’s it. theres the ombré red at the bottom, which is like- it’s okay. problem is - there’s like four too many shades of red on this shirt, and none of them are that nice. it needs a pattern or something! a pop! a little pizzazz! not a fan of the curved back panel, but it does look a whole lot better than arsenal’s at least.

this is absolutely nothing groundbreaking but it’s fine. it’s just so fucking plain. i know my girls will still serve in it, but i hoped for more. of course, in true united fashion: it’s the hope that kills you - 6/10

7. Chelsea

the tagline for this release is 'we burn blue', because 'the hottest part of the flame burns blue'. congrats on passing year seven chemistry guys. anyway, with that in mind, this kit is, naturally of course, patterned with a mystery blue LIQUID. im not seeing flames in any part of this kit. literally how is this meant to look like fire. this tagline is pure bollocks. it literally could not look more like water if it tried. aka, the opposite of fire.

the kit itself, i'm honestly struggling to form an opinion. i dont think i hate it, but i dont love it either. it may have been easier to figure out if i could actually SEE the kit in any of the release photos, instead of some stupid fucking slow motion blur effect. this pic makes mayra look like she's undergoing mitosis. poor girl's been through enough. it says a lot that in your official kit release you're actively preventing me from looking at the kit.

its not awful? i'm not a fan of these kind of realistic graphics on kits, just makes it look fake and cheap, but like, idk its kinda cool ig. the more i look the more i'm down with it. the colours are nice. its shiny. i'm glad we've gone for originality at least. patterns are fun. - 7.5/10

8. Brighton

i missed this release bc i saw the pictures and genuinely did not realise it was a different kit oops. i do feel bad for clubs who have committed to a striped kit because honestly there’s not really many ways you can play with that. but also that’s kind of their own fault. there’s really not much you can say about this. the sleeves are white this time… okay… there’s a faint pinstripe down each stripe… okayyy… yep that’s kind of it really.

it’s clean, it’s classic brighton, it’s a decent kit. there’s just genuinely nothing new about this. it’s fine. they just clearly couldn’t be bothered and i respect that. - 6/10

9. West Ham

okay we’re doing turtlenecks now apparently!! interesting choice!! i think it kinda looks fuckass silly but also i kind of like it actually. bit of fun innit. good stripes.

the rest of the kit is pretty mid. plainer than a toast sandwich. except for the sleeves! because this year, not only are they bringing in turtlenecks, west ham have decided to also bring in milkmaid sleeves! why is it like that? like is it just a weird bad fit or have they put a fucking elasticated band on? who’s idea was that? what is going on! also am i having a stroke or has the badge changed colour. because it looks fucking hideous. what did they do that for.

i do love the fact they did this shoot in a pub though. very funny. and the kit isn’t too bad. i like the stripes - 6/10

10. Leicester

this is the plainest most boring kit i have ever seen with my own two eyes. that is literally all i can say about this. boring. much like the city of leicester itself.

however - the women have a different kit sponsor to the men and i respect that so you can have one bonus point - 4/10

11. Everton

i’ll be totally honest - i wasn’t expecting everton to give me like the best kit of the bunch. this is the kit for me. i like this one a lot. castore may be mega shit quality but at least they don’t just copy paste all their kits.

i fucking love the pattern here. it’s subtle but it’s nice! and it’s different! we’re not doing any mad shit like chelsea, we’re not doing absolutely nothing at all like leicester. the perfect middle ground of the blue kits. the sponsor is hideous but i’m ignoring that. this is just lovely to look at. stylish, sleek. it’s giving high quality bus seats. this is no stagecoach, this is private hire only. i just love it. and then to top it all off, just the perfect amount of collar detailing. i would be a happy toffee if i was wearing this. gorgeous. loses half a point because the badge fell off during the game which is hysterical.- 9.5/10

12. Aston Villa

this is just the west ham kit if west ham were normal. it’s nothing to write home about, but i do like it. i like the block sleeves and the stripe colour. i like the subtle stripes down the side. i like the simplicity. i like the collar stripes. i even like the flat badge. also i’m assuming this is a betting sponsor which sucks but i do have to say that the sponsor looks great with this kit. it blends in, which is rare. this is a clean, classic kit, and i’m glad that at least one team could be normal. i don’t like that there’s pretty much nothing i can make fun of here. unfortunate for me, good for villa. good job - 8/10

note - all this was written as soon as each club released their kit, so some of my opinions have changed, and a lot have grown on me (looking at you united), but i’ve left the review untouched so you can get purely my honest first impression.