#autotextexpander

If you build it (right)…they will come

A few years back I stood in front of a group of women in Indianapolis dressed as Kevin Costner from Field of Dreams and taught about marketing tools. “If you build it… they will come.” Only – I failed in that messaging. It should have been, “If you build it right…they will come.” Let me explain.

What do you want your marketing to do?

Easy answer, right? I want to get new prospects while…