Mar 27, 2020
Khichdi, the Brand India Food, is getting popular with consumers and food businesses. From comfort to gourmet, khichdi is getting reintroduced to indian consumer in new packaging and menu combinations. Find out how food brands are leveraging technology to give makeover to this traditional dish.
Going away from the food delivery model to becoming a food-first company, one of the first choices Ola Foods made was to add in their portfolio the “Khichdi Experiment”. It’s an interesting move, fascinating for those with an appetite for business, as well as foods. Knowing the sum a Unicorn can spare on R&D, picking khichdi is a big tell-tale of a few things. One, this superfood is the ultimate staple for Indians.
