Augmented Reality Companies Dominating IT World
In the past it was virtual reality (VR) or mixed reality (MR) that was computer generated. The commercial world was using them extensively for advertising. But the gradual shift towards augmented reality advertising has transformed the scenario completely. Leading IT companies as well as new entrants are turning in a big way towards augmented marketing and this was also evident in the largest annual consumer technology show that was held in Las Vegas, named the CES 2018.
New and Old Augmented Reality Companies on Display
With the growing importance of augmented reality many augmented reality companies are developing and marketing innovative gadgets and most of them were displayed during the event. Earlier augmented reality headsets were developed by Microsoft, ODG, Meta, DAQRI, and Mira and of late Magic Leap has joined the force. In addition; social networking media sites like Google, Apple, Facebook, Snap and others are developing platforms for smart phone and tablet based augmented reality.
It is Just the Beginning with More to Follow
It is just the beginning of the augmented reality advertising in the world of information technology and there are certainly much more to come. New augmented reality technologies are likely to change the industries from construction through retail and it will transform the way users interact with the digital world in their daily lives.
Augmented reality companies are trying to innovate more and more effective process of using the new technology where computer graphics are added to the user’s view of real world. It is also important because they have to establish their presence in the industry on the face of fierce competition.
