#audience behaviour

Shakespeare’s Globe

A patron came to watch the matinee holding a sickly seagull they’d found outside by the River Thames. Front of house kindly asked them to leave the seagull outside the theatre while they watched the show. Box office came to the rescue and looked after it in a cardboard box, then post-show the patron came and picked it up to drive it to the RSPB.

A global shift in attitudes The idea that social media is losing its power no longer feels provocative. It is becoming accepted among users, creators, psychologists, technologists and even the founders who built the modern digital world. Over the past five years the platforms that once promised connection have changed into something very different. They created a universe of viral stunts,…

Step into the future of video production, where technology and creativity converge in unprecedented ways. At Creative Splash, we’re at the forefront of innovation, and today, we’re unravelling the transformative influence of Artificial Intelligence (AI) in reshaping the landscape of video creation. Join us as we explore the dynamic role AI plays in revolutionizing the art and science of video production.

Automated Editing: Redefining Efficiency Witness the evolution of the editing room, where AI algorithms are streamlining the post-production process. Dive into how automated editing tools analyse footage, identify key moments, and seamlessly piece together a visual narrative. Explore how this not only enhances efficiency but also provides editors with more time for creative refinement.

Personalization at Scale: AI is unlocking the potential for personalized video content on an unprecedented scale. Delve into how algorithms analyse user data to tailor video content based on individual preferences. From personalized product recommendations to dynamically generated content, discover how AI is reshaping the way brands connect with their diverse audience.

Enhancing Visual Effects with AI: Experience the fusion of AI and visual effects, elevating the cinematic experience to new heights. Explore how AI-driven tools contribute to realistic CGI, facial recognition, and scene analysis. Uncover the ways in which AI is not just a tool for efficiency but a catalyst for pushing the boundaries of visual storytelling.

Predictive Analytics for Audience Engagement: AI isn’t just about post-production; it’s also a guide for pre-production decisions. Discover how predictive analytics powered by AI can analyse trends, audience behaviour, and social media data to inform content creation strategies. Learn how this data-driven approach helps in crafting videos that resonate with the target audience.

Voice and Speech Recognition: The Dialogue Revolution: Uncover the impact of AI-powered voice and speech recognition on video production. Explore how these technologies enable automated transcription, language translation, and even voice-controlled editing. Dive into the possibilities of breaking language barriers and creating more accessible and engaging content.

Streamlining Workflow and Efficiency: Explore how AI is acting as a virtual assistant for video production teams. From organizing files to automating repetitive tasks, AI is enhancing workflow efficiency. Learn how Creative Splash integrates AI tools to create a seamless production process, allowing our team to focus on the creative aspects of video production.

Ethical Considerations and Creative Collaboration: As AI becomes more integrated into video production, it brings forth ethical considerations. Delve into the importance of balancing automation with human creativity. Learn how Creative Splash approaches ethical considerations, emphasizing the collaboration between AI tools and human ingenuity to maintain the authenticity of creative expression.

5 blogging challenges to consider while writing a marketing blog.

Blogging is a challenge. Did you know why?

43% of consumers love to view video content from marketers; while only 29% want to see more blog posts.

The significance of marketing blogs lies in building blog audiences. Many a times a blog fails to gain traction because the audience who read your blog don’t really find their answers within them. Today, 60% of audiences conduct online search before…

Etiquette is a way of behaving in a situation. Tennis match = quiet audience. At the beginning of the year, have a discussion with your classes about how everyone should behave when watching presentations. You could even start the discussion with a little performance of your own – invite two students to the front of the class to improvise a scene. As they perform, model “good audience behaviour” and “bad audience behaviour.” As you discuss audience etiquette, write down student suggestions. You could even write their suggestions on chart paper and hang it up permanently. Some important points to highlight:

Paying attention

Staying silent

Phones turned off and put away

Leaning forward

Eyes on the stage

Sitting still

Appropriate response at the end of a scene

  Apparently credit-crisis fallout has caused a shift away from the competitive and self-serving to the mend and make-do fare of The Great British Bake Off etc  (yes, somehow competitive nature is way more tolerable without the endless shitting-on-your-co-contender aspect).

  Audience decline (or format fatigue) for the Apprentice was highlighted. So it’s interesting to see how the BBC have approached the advertising of it this year.

  Beautifully crafted rendering aside - the chuckle vision of ‘The Finger of Fear’ (which sounds a little like a Two Ronnies sketch) is played to the extent that the piece would sit as a comfortable crown on the proceedings of Comic Relief.

  Did the beeb tune into this apparent shift in viewer sentiment – briefing in the requirement to tonally fluff Big Al’s cuddly side and neatly eschew any mention of the Machiavellian tactics that the programme personifies?

The wildly ambitious candidates are reduced to a humbly nude gold figurine. Everyone else is just a victim of – their own misperception, apparently. 

As a piece of entertainment it’s great. As a piece of targeted communication, I’m not so sure. Perhaps it doesn’t really matter; BBC One is all about generalist entertainment so whatever the weighting - it reflects positive brand value…