General Mills and cheaply bought "dietitians" co-opted the anti-diet movement
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Steve Bannon isn't wrong: for his brand of nihilistic politics to win, all he has to do is "flood the zone with shit," demoralizing people to the point where they no longer even try to learn the truth.
This is really just a more refined, more potent version of the tactical doubt sown by Big Tobacco about whether smoking caused cancer, a playbook later adopted by the fossil fuel industry to sell climate denial. You know Darrell Huff's 1954 classic How To Lie With Statistics? Huff was a Big Tobacco shill (his next book, which wasn't ever published, was How To Lie With Cancer Statistics). His mission wasn't to help you spot statistical malpractice – an actual thing that is an actual problem that you should actually learn to spot. It was to turn you into a nihilist who didn't believe anything could be known:
https://pluralistic.net/2021/01/04/how-to-truth/#harford
Corporations don't need you to believe that their products are beneficial or even non-harmful. They just need you to believe nothing. If you don't know what's true, then why not just do whatever feels good, man? #YOLO!
These bannonfloods of shit are a favored tactic of strongmen and dictators. Their grip on power doesn't depend on their citizens trusting them – it's enough that they trust no one:
http://jonathanstray.com/networked-propaganda-and-counter-propaganda
Bannonflooding is especially beloved of the food industry. Food is essential, monopolized, and incredibly complicated, and many of the most profitable strategies for growing, processing and preparing food are very bad for the people who eat that food. Rather than sacrificing profits, the food industry floods the zone with shit, making it impossible to know what's true, in hopes that we will just eat whatever they're serving:
https://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.2003460
Now, the "nothing can be known" gambit only works if it's really hard to get at the truth. So it helps that nutrition and diet are very complex subjects, but it helps even more that the nutrition and diet industry are a cesspool of quacks and junk science. This is a "scientific discipline" whose prestigious annual meetings are sponsored (and catered) by McDonald's:
https://www.motherjones.com/environment/2014/05/my-trip-mcdonalds-sponsored-nutritionist-convention/
It's a "science" whose most prominent pitchmen peddle quack nostrums and sue the critics who point out (correctly) that eating foods high in chlorophyll will not "oxygenate your blood" (hint, chlorophyll only makes oxygen in the presence of light, which is notably lacking in your colon):
https://www.badscience.net/2007/02/ms-gillian-mckeith-banned-from-calling-herself-a-doctor/
When the quack-heavy world of nutrition combines with the socially stigmatized world of weight-loss, you get a zone ripe for shitflooding. The majority of Americans are "overweight" (according to a definition that relies on the unscientific idea of BMI) and nearly half of Americans are "obese." These numbers have been climbing steadily since the 1970s, and every diet turns out to be basically bullshit:
https://headgum.com/factually-with-adam-conover/what-does-ozepmic-actually-do-with-dr-dhruv-khullar
Notwithstanding the new blockbuster post-Ozempic drugs, we're been through an unbroken 50-year run of more and more of us being fatter and fatter, even as fat stigma increased. Fat people are treated as weak-willed and fundamentally unhealthy, while the most prominent health-risks of being fat are roundly neglected: the mental health effects of being shamed, and the physical risks of having doctors ignore your health complaints, no matter how serious they sound, and blame them on your weight:
https://maintenancephase.buzzsprout.com/1411126/11968083-glorifying-obesity-and-other-myths-about-fat-people
Fat people and their allies have banded together to address these real, urgent harms. The "body acceptance" movement isn't merely about feeling good in your own skin: it's also about fighting discrimination, demanding medical care (beyond "lose some weight") and warning people away from getting on the diet treadmill, which can lead to dangerous eating disorders and permanent weight gain:
https://www.beacon.org/You-Just-Need-to-Lose-Weight-P1853.aspx
Fat stigma is real. The mental health risks of fat-shaming are real. Eating disorders are real. Discrimination against fat people is real. The fact that these things are real doesn't mean that the food industry can't flood the zone with shit, though. On the contrary: the urgency of these issues, combined with the poor regulation of dietitians, makes the "what should you eat" zone perfect for flooding with endless quantities of highly profitable shit.
Perhaps you've gotten some of this shit on you. Have you found yourself watching a video from a dietitian influencer like Cara Harbstreet, Colleen Christensen or Lauren Smith, promoting "health at any size" with hashtags like #DerailTheShame and #AntiDiet? These were paid campaigns sponsored by General Mills, Pepsi, and other multinational, multibillion-dollar corporations.
