Well all the competitions so has been revolving around the idea of making it personal or making something that makes some connection to us. This time was no different except this time it was LEVI’S!! (can you believe it!!)
Yes yes, the same denim company that is famous for its rivets on the pockets apart from the obvious comfort, fit and quality of denims. To add to the fun and excitement to the competition, the winner will be given a paid 10 week internship in summer 2017 at the HQ of Levis in San Francisco!
Believe it or not, its a fact and to cross check it you can go to the Arts Thread website and see. None-the-less, because we had to make a collection for the brand obviously there is a lengthy process to it. This meant thinking of a theme, making mood-board and searching for inspiration sketches and illustration. Also, they wanted an entire package including packaging idea’s, store layout etc. The final line-up required around 4-8 garments, though it was up to us to make it for whoever (and by whoever means all modern genders and age!)
When I were to discuss my theme with Jay, the realization struck me, I HAVE NO IDEA! In a span of 5 mins and biting a few of my nails off I came up with an idea of Graffiti on denim. (Also thanks to Singapore and its wonderful artworks, the likes of the one below).
There are competitions that takes place in Singapore for graffiti and it, according to me, is one of the best ways to communicate, express and make an impact in the society.
After taking forever on the mood-board, I started making the inspiration and trend board to get an idea on what all to sketch for the collection.
Then it was a matter of time that the final line up came about and I stuck to the colours of the mood-board as the colour palette of this collection.
As mentioned earlier they wanted an entire package, though I managed to only do the packaging ideas part out of it.
Not to forget the customers (obviously they are not selling to ghosts, how lame to even think there won’t be a Tribe/Customer Board.)
Guess what, the submission was 1 p.m. Singapore time and the sleep ate me up, yes we suffer from waking up issues, too at times. Leaving me no choice but to jump out of bed and pursue my laptop to function at the speed of a light year (humanly not possibly, but eh!) to make my submission in 4 mins, and my dear laptop and fingers managed to do it with no commands possibly given to them by my sleepy head. Oh! and for more details please go on the link attached: http://www.artsthread.com/portfolios/levismadecrafted1/
