#artnroll

We want to help you sell your art! A good artwork description will help the buyer better understand your art and aesthetic. Use your caption as an opportunity to draw the viewer in and make them stop, look, and really pay attention! Buyers want to be able to appreciate the art they are hanging on their wall, and a compelling description can help them do just that. As you upload your art into your online portfolio on Vango, add a few sentences to enrich the viewing experience of each piece.

Often times, an artwork description will include details such as:

subject matter, meaning, inspiration behind the piece, creative process, and technique(s) used. It is also common for artists to provide a brief anecdote relating to the subject matter and/or their creative experience.

Tips for writing a great description:

Try to keep it short and simple.

Help your audience enjoy the work, don't try to sell them on it (you won't have to)!

If there's a great story behind the work, tell it!

Read it out loud to ensure that it makes sense and sounds cohesive. 

Check for grammar or spelling mistakes, or have a friend edit what you've written. 

For further advice, here is a webinar we did with the artist marketing experts at Artsyshark.

A description for the painting below, entitled Vessels, might read like this:

I drew this piece both to hone my skills in drawing from observation, as well as capture discreet lighting. These particular jars and vases were chosen for their reflective quality and varying appearance. I enjoyed the quiet serenity of their structures and wanted to highlight their innate properties by positioning them against a contrasting bold backdrop. The assortment of vessels was assembled from my mother’s collection, and as such, this piece serves as an ode to her, as well as to the classical practice of still-life drawing.

Once uploaded, your caption will be be easily accessible to buyers and will appear as such:

  Remember, some descriptions will be more in-depth and some will be simple (and that's okay!) 

Feel free to reach out to [email protected] with any questions, we're here to help!