#artificial colours

As parents, we do our best to feed our children healthy, balanced meals, but not all food labels make it easy to spot hidden additives—especially when it comes to artificial colours and chemicals that can impact behaviour. Many processed foods, snacks, and drinks contain synthetic additives that have been linked to hyperactivity, mood swings, and concentration issues in children. So how can you…

My little brother has a relatively rare allergy to petrochemical food dyes, like Red 40, Blue 1, Yellow 5, etc. And around where we live, in North Carolina, or spend most of our vacations, in Texas, Whole Foods is pretty much the ONLY place we can shop and find candy, cake, soap, and other products without artificial colours.

And Whole Foods is owned by Amazon.

If anyone has resources for candy stores or bakeries or grocers around the Austin area or Durham/Raleigh/Chapel Hill area i would appreciate it.

The evolving needs of a constantly increasing consumer base need to be continuously evaluated and acted upon. While simply establishing a fast food chain can be considered to be an ample yardstick for success, what is a true test of mettle is to not only establish success but also manage to stay relevant in the game. McDonald’s however, have taken it a notch higher by not only having done both of the aforementioned quantifiers, but also have the pride of being a chief innovator in the fast food industry. Innovation is often the solution to cater to the needs of an expanding consumer base, but there’s a bit more than just that to it.

Another factor that plays a key part, especially in the era of instant digital access, is the acknowledgement that the customer will want a sustainable option, especially when it comes to food. The presence of artificial preservatives, and ingredients such as monosodium glutamate, are factors that today’s health-conscious customer assigns considerable weightage to. McDonald’s India (South and West) have come up with a brand new initiative that assures that no products of McDonald’s will contain preservatives, artificial colours. The ingenuity extends further with a statement that food items will contain dietary fibres. Let’s take a look at how these changes are going to be implemented.

No preservatives: Preservatives are widely used by food, beverage, pharmaceutical, paint, furniture, and cosmetic industries, among several others. In the food industry, its primary purpose is to retain the original flavour and appearance of the item, as well as it ensure it looks aesthetic when consumed.

No artificial colours: The addition of artificial colours may make food look more appealing, but rest assured it is hardly food anymore. McDonalds’ has a strict no artificial colours policy. Artificially coloured edibles are popular all around the country, from everything to vegetables to gourmet dishes. Artificial colouring contains many harmful chemicals that have an adverse effect on our systems.

Dietary Fibres: You must have sudden flashes of your childhood, in which your parents force you to eat your greens because it’s full of fibres. Well, there is no need for force – your favourite McDonalds’ items now come with added dietary fibres, which, as the name suggests, aid in your digestion. Now you can appease your mother as well as your taste buds.

Here’s The Best Alternative To Artificial Food Colorants

The food industry is always under scrutiny to make sure that any additive or preservative used is fit for human consumption. With the customers being increasingly aware of what goes into their food, most companies try to steer away from any sort of harmful ingredient to ensure that they do not face the wrath of the public. Food colours are common  in our kitchen.

According to last year’s  Nielsen…

The Additive Detective App

Colours and preservatives banned overseas because of health risks are still used in Australian products! At least 30 of the additives permitted in Australia are known or suspected to cause cancer and many more are linked to asthma, behaviour problems, hyperactivity and skin irritation. Yet we are still unknowingly feeding them to our children! 

To solve this, Cherie Allardice, mother of five, has developed this cool and amazing app that will scan the barcode of a product, alerts the user to any harmful additives in the product and suggests other brands or products that are additive free.