The Secondary Reading Path: Help Your Readers See What You’re Saying

An ironic drawback to the Information Age that is the 21st century is that there’s just so much of it.

Amid this carpet-bombing of communications din, your challenge is to make your marketing message stand out to the extent that you’ll be in that coveted 3% of e-commerce entrepreneurs who actually achieve the Dot Com lifestyle.

  As daunting as those odds of success seem, someonehas to get…