#artg481

w@madyminckartg481

What is the problem you’re trying to solve?

Lack of inspiration/direction in a project

1) Take a stab at framing it as a design question.

How can we help designers find direction in a project?

2) Now state the ultimate impact you’re trying to have.

Designers can get out of a roadblock easier

3) What are some possible solutions to your problem?

An acronym to remember to help decode what to do next (like pemdas)

A reference guide to organize the project

4) Finally, write down some of the context and constraints that you’re facing.

Making something easy to remember

Something Universal.

5) Does your original question need a tweak? Try it again.

Richard has a good point on what Natasha Jen got wrong. Her presentation was definitely for more shock value, & I can see why Richard thinks she might lack the proper understanding of design thinking. However, I would say any jargon that has to be redefined anytime you talk to someone in the same field, may be counterintuitive. In her show, Natasha Jen implies that there has been no criticism to Design Thinking. Richard goes on to state there are plenty of examples, including some of his own. Anything that resides on the internet is bound to criticism, especially something so widespread. But realistically, Natasha isn't saying that no one has ever doubted Design Thinking, most likely, she's implying it isn't being talked about enough. She insinuates that it's a way to sell graphic design to non-designers, and she doesn't like how it's portraying her.

Natasha Jen said it best when she declared that design thinking is just another buzz word. I wholeheartedly agree that design thinking is an oversimplified processed that substituted the ever-important critique with the unimportant post-it.

While I do agree with Natasha Jen for the most part, I must point out the few flaws she had stated. A few times during her presentation she said that something using design thinking seemed obvious. For example; "So now, just take a pause and think that MRI scan for children, let’s put you know cartoons on the wall, do you really need design thinking to actually do that? Isn’t that a little bit obvious?" This may seem obvious now but you can't say that with 100% certainty knowing that hindsight bias is now in play. It certainly seems like something that doesn't require a week's worth of design thinking but there is no way to say for certain that you would have the same thought unless you were there.

Design thinking, as according to Tim Brown, seems to be the ability to think ahead. Much like Dr Strange in Marvel’s Infinity World, one should look at possible outcomes, how you get there, and which is the best for the company and the audience.

Reading Tim Brown's work, some fantastic examples can be used to explain design thinking and what it consists of, and what it means to be a design thinker. While some of the examples could be considered dated, such as his almost idolization of Thomas Edison, he manages to explain design thinking perfectly.

The main important takeaways are as follows:

A design thinkers personality should follow E.I.E.C.O. which stands for Empathy, Integrative Thinking, Experimentalism, Collaboration, and Optimism. using these characteristics, it’s easier to put one in the headspace of others, analyse how they could make life better, and put their ideas into practice with the help of those around them.

In the article Design Thinking, Tim brings up the point of making a quick prototype by a designer for Kaiser Permanente, by literally grabbing and tapping "a marker, a film canister, and a clothespin" asking if this is what the person they were talking to meant. 

Prototyping is an important part of experimentation, and this example is great as evidence of design thinking because it involved listening to a client/ audience member and putting together evidence of their listening. This included not only experimentation but every part of E.I.E.C.O. 

01.16.21