#armaf

Two Brands, One Question: Where Should Your Money Go?

If you’ve spent any time browsing for the best men’s perfumes in India, two names keep showing up: Armaf and Lattafa. Both are Middle Eastern houses. Both build affordable luxury fragrances that punch way above their price tags. And both have cult followings among Indian fragrance enthusiasts who’d rather spend smart than overpay for a brand name.

But here’s the thing. They’re not the same. Their scent philosophies differ. Their strengths sit in different categories. And picking the wrong one for your taste, your climate, or your daily routine means you end up with a bottle collecting dust on a shelf.

So we put eight of their most popular fragrances head-to-head. Four from Lattafa. Four from Armaf. Tested them in Indian weather, compared their longevity, scent evolution, and overall value. No sponsorships, no bias. Just honest calls from a team that’s shipped over 90,000 original perfumes online in India through Belvish.

By the time you’re done reading, you’ll know exactly which bottles deserve a spot in your collection and which ones to skip.

Armaf vs Lattafa: A Quick Brand Breakdown

Lattafa: The Gourmand and Oriental Powerhouse

Lattafa Perfumes, based in the UAE, has built a reputation for one thing: rich, complex, long-lasting fragrances that smell like they cost five times their actual price. Their sweet spot? Gourmand, oriental, and oud-based scents that thrive in cooler weather and evening settings.

If you love warm, spicy, and sweet fragrances with serious projection, Lattafa is probably your brand. Their Khamrah and Asad lines have become global phenomena, and Oud for Glory remains one of the most recommended oud fragrances under INR 3,000 in India.

Armaf: The Fresh and Versatile All-Rounder

Armaf Perfumes, also headquartered in the UAE, takes a different approach. Where Lattafa leans into oriental richness, Armaf builds its catalogue around fresh, modern, and wearable scents. Their Club de Nuit line alone has sold millions of bottles worldwide, and they’ve earned a reputation as the kings of the “inspired by” category.

Armaf’s strength is versatility. They make fragrances that work for the office, the gym, brunch, and everything in between. If you want a crowd-pleasing scent that doesn’t demand a specific occasion, Armaf is usually where you start.

Head-to-Head: The Quick Comparison

Before we get into individual reviews, here’s how the two brands stack up across the factors that matter most when you’re buying perfumes online from a trusted store like Belvish.

Category

Armaf

Lattafa

Strength

Fresh, aquatic, versatile

Gourmand, oriental, oud

Best For

Daily wear, office, summer

Evening, winter, date nights

Longevity (avg)

6–10 hours

8–12 hours

Projection

Moderate to strong

Strong to beast-mode

Price Range (India)

INR 1,500–4,000

INR 1,200–3,500

Best Climate

Hot Indian summers

Cool winters and evenings

Clone Quality

Excellent (Creed, Chanel)

Excellent (Initio, MFK)

Women’s Options

Strong lineup

Growing range

The pattern is clear: Armaf wins on everyday wearability and summer performance. Lattafa wins on richness, longevity, and cold-weather presence. The best collection has both.

Lattafa Perfumes: 4 Best Picks for 2026

1. Lattafa Khamrah Qahwa

Type

Eau de Parfum, 100ml

Fragrance Family

Oriental Gourmand

Top Notes

Cinnamon, Cardamom, Ginger

Heart Notes

Praline, Candied Fruits, White Flowers

Base Notes

Vanilla, Coffee, Tonka Bean, Benzoin, Musk

Longevity

8–12 hours

Best Season

Autumn and Winter

Ideal For

Evening wear, date nights, cozy gatherings

Khamrah Qahwa is what happens when you turn an Arabic coffee ritual into a fragrance. The opening hits you with a spiced latte effect: ginger, cinnamon, and cardamom creating warmth without heaviness. Then the praline and candied fruits soften everything into a creamy, almost edible heart. The dry-down? Rich Arabica coffee blended with vanilla and tonka bean. It’s like wrapping yourself in a cashmere blanket next to a fireplace.

Projection is massive for the first three to four hours, easily reaching ten feet according to multiple reviewers. After that, it settles into a strong skin scent that keeps going for another eight hours. For a bottle at this price point, the performance rivals fragrances costing four or five times more.

The verdict: One of Lattafa’s best releases, period. If you’re a gourmand lover who enjoys spiced, coffee-forward fragrances, Khamrah Qahwa is an absolute must-buy. Just save it for cooler months. This isn’t a July-in-Chennai kind of scent. 

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2. Lattafa Angham

Type

Eau de Parfum, 100ml

Fragrance Family

Oriental Vanilla

Top Notes

Ginger, Mandarin, Pink Pepper

Heart Notes

Lavender, Praline, Cacao, Jasmine

Base Notes

Vanilla, Amber, Musk

Longevity

6–8 hours

Best Season

All seasons (best in autumn/winter)

Ideal For

Daily wear, casual outings, unisex appeal

Angham stands apart in the Lattafa lineup because it’s not trying to be loud. The mandarin and pink pepper opening is bright and inviting, and then the lavender-praline heart creates this unusual, almost addictive, combination. It shouldn’t work. Lavender and chocolate? But it does. Beautifully.

The fragrance community has recognised its resemblance to a well-known British luxury house’s bestselling women’s scent. But Angham actually pulls off something interesting: the lavender gives it a unisex quality that makes it equally wearable for men who appreciate complex vanilla fragrances. The vanilla base is rich without being cloyingly sweet, and the amber adds warmth that develops differently on different skin types.

The verdict: A refined, versatile vanilla that works across genders and occasions. If you want something that feels both comforting and sophisticated without screaming for attention, Angham delivers exactly that. 

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3. Lattafa Asad Elixir

Type

Eau de Parfum, 100ml

Fragrance Family

Spicy Woody Oriental

Top Notes

Pink Pepper, Saffron, Grapefruit

Heart Notes

Tobacco, Vanilla, Cedar

Base Notes

Light Amber, Frankincense, Patchouli, Cashmeran

Longevity

8–12+ hours

Best Season

Winter and Autumn

Ideal For

Special occasions, evening events, formal settings

If Khamrah Qahwa is the cozy coffee date, Asad Elixir is the suited-up power meeting. The opening is sharp and attention-grabbing: pink pepper, saffron, and grapefruit creating a spicy-citrus burst that commands the room. As it develops, tobacco and cedar bring smoky depth, softened by just enough vanilla to keep it approachable.

But the dry-down is where Asad Elixir earns its reputation. The frankincense, patchouli, and cashmeran base creates this brooding, resinous warmth that lingers on clothes for over a day. Reviewers consistently report 9-12 hours on skin, with the scent still noticeable on jackets and scarves the next morning. For Indian winters, that kind of performance is gold.

The verdict: A power fragrance for men who want presence without being obnoxious. The tobacco-saffron combination feels expensive, and the longevity is genuinely exceptional. One of the best affordable luxury fragrances you can buy in India right now. 

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4. Lattafa Oud for Glory

Type

Eau de Parfum, 100ml

Fragrance Family

Woody Oud Oriental

Top Notes

Saffron, Nutmeg, Lavender

Heart Notes

Agarwood (Oud), Patchouli

Base Notes

Oud, Patchouli, Musk

Longevity

8–10 hours

Best Season

Winter and Autumn

Ideal For

Formal occasions, oud lovers, signature scent

Oud for Glory is Lattafa’s answer to the question: can you make a luxury-grade oud fragrance for under INR 3,000? The answer, overwhelmingly, is yes. The opening is warm and spice-forward, with saffron and nutmeg creating an immediate impression that is dry, rich, and slightly leathery. The oud heart is dark but controlled, never veering into the animalic territory that scares off oud newcomers.

Fragrance enthusiasts frequently compare Oud for Glory to a prestigious niche house’s offering that costs roughly ten times more. And the consensus? Oud for Glory gets you about 90% of the way there. The remaining 10% is a marginal difference in depth that most people outside the fragrance community wouldn’t notice. Projection is moderate to strong, which makes it wearable for offices in cooler months without being overwhelming.

The verdict: The gateway oud for anyone curious about the category, and a serious contender as a signature scent for oud fans. If you’ve been tempted by high-end oud fragrances but can’t justify the price, start here. You won’t be disappointed. 

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Armaf Perfumes: 4 Best Picks for 2026

1. Armaf Club de Nuit Intense Man Parfum (150ml)

Type

Parfum, 150ml

Fragrance Family

Woody Aromatic Fruity

Top Notes

Lemon, Pineapple, Bergamot, Black Currant, Apple

Heart Notes

Birch, Jasmine, Rose

Base Notes

Ambergris, Musk, Patchouli, Vanilla

Longevity

10–12 hours

Best Season

All seasons

Ideal For

Daily wear, office, formal events, signature scent

Club de Nuit Intense Man is Armaf’s flagship, and the Parfum version in the 150ml bottle is the definitive edition. Earlier versions had a sharp, almost chemical lemon opening that divided opinion. The Parfum fixes that entirely. The opening is smoother, earthier, and immediately wearable. Pineapple and bergamot lead into a birch-and-jasmine heart that feels smoky and refined at the same time.

What makes the 150ml Parfum the one to buy? Two reasons. First, you’re getting 50% more juice than the standard 105ml for roughly the same price. Second, the Parfum concentration means better longevity and a richer dry-down. Expect 10-12 hours of wear time, with strong projection for the first four to five hours. The patchouli-vanilla base clings to fabric and keeps performing long after skin application fades.

The verdict: The best version of one of the most popular men’s colognes in the world. If you’ve tried the older EDT or EDP and were put off by the harsh opening, give the Parfum a chance. It’s a completely different experience, and the 150ml makes it unbeatable value.

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2. Armaf Odyssey Aqua

Type

Eau de Parfum, 100ml

Fragrance Family

Fresh Aromatic Aquatic

Top Notes

Orange, Grapefruit, Artemisia

Heart Notes

Mint, Lavender

Base Notes

Ambroxan, Cypress, Patchouli

Longevity

7–8 hours

Best Season

Summer and Spring

Ideal For

Daily wear, gym, casual outings, younger crowd

Odyssey Aqua fills a specific gap in most Indian men’s collections: the reliable hot-weather daily driver. The opening is citrusy and green, with grapefruit and artemisia creating a crisp, energetic first impression. The mint-lavender heart keeps things fresh without turning sweet, and the ambroxan base adds just enough warmth to prevent it from feeling flat.

Think of it as a 90s-inspired fresh blue-green scent with a modern twist. It’s linear, meaning what you smell in the first hour is pretty much what you get all day. Some people see that as a drawback. For daily wear, though? It’s an advantage. You know exactly what you’re putting on, and it performs consistently from morning to evening. Expect about seven to eight hours of wear with strong projection in the first few hours.

The verdict: The budget-friendly summer workhorse. Not the most complex scent on this list, but that’s not the point. Odyssey Aqua does one job, keeping you smelling fresh in Indian heat, and it does it well. Perfect for younger professionals or anyone who wants a no-nonsense daily fragrance.

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3. Armaf Club de Nuit Blue Iconic

Type

Eau de Parfum, 105ml

Fragrance Family

Fresh Spicy Woody

Top Notes

Grapefruit, Lemon, Mint, Pink Pepper, Coriander

Heart Notes

Ginger, Melon, Jasmine, Nutmeg

Base Notes

Woody Notes, Incense, Sandalwood, Amber, Cedar, Patchouli

Longevity

6–8 hours

Best Season

Spring and Summer

Ideal For

Office wear, dates, smart casual events

Blue Iconic is Armaf’s play in the “blue fragrance” category that dominates men’s perfumery worldwide. The opening is a burst of grapefruit and mint with pink pepper adding a subtle kick. The melon and jasmine heart gives it a slightly sweet, juicy quality that sets it apart from other blue fragrances, and the woody-incense base adds depth that cheaper alternatives in this category completely lack.

The fragrance community draws comparisons to a certain iconic French luxury house’s blue offering. At a fraction of the price, Blue Iconic gets surprisingly close, especially in the opening and heart phases. Where it differs is in the dry-down, which leans more towards incense and sandalwood. Some prefer it. Others miss the original’s cleaner base. Longevity sits at a solid six to eight hours, with moderate projection that’s office-friendly.

The verdict: A strong entry in the crowded blue fragrance space. If you want that polished, modern, put-together smell without paying designer prices, Blue Iconic is one of the smarter buys on the market. Works brilliantly in Indian spring and early summer. 

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4. Armaf Club de Nuit Women EDP

Type

Eau de Parfum, 105ml

Fragrance Family

Floral Fruity

Top Notes

Orange, Bergamot, Grapefruit, Peach

Heart Notes

Rose, Jasmine, Geranium, Lychee

Base Notes

Patchouli, Musk, Vanilla, Vetiver

Longevity

8–12 hours

Best Season

All seasons

Ideal For

Daily wear, office, evening events, gifting

Club de Nuit Women is the fragrance that put Armaf on the map for women’s perfumery. The opening is a beautiful burst of citrus and peach, bright and immediately uplifting. The rose-jasmine-lychee heart is where the magic happens: fruity and floral notes intertwine in a way that feels expensive and refined. The patchouli-vanilla base grounds everything with earthy warmth and lasting power.

Fragrance enthusiasts are not subtle about the comparison: Club de Nuit Women comes remarkably close to one of the best-selling French luxury perfumes for women, with some reviewers claiming 95% similarity. But here’s what’s interesting. Multiple users report that the Armaf version actually lasts longer and projects better than its much pricier inspiration. Expect 8-12 hours of wear, with the patchouli base lingering on clothes well into the next day.

The verdict: The best affordable women’s fragrance available on Belvish right now. Whether you’re buying for yourself or as a gift, Club de Nuit Women delivers luxury-level scent and performance at a price that’s hard to argue with. A true crowd-pleaser across all seasons. 

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The Final Verdict: Armaf vs Lattafa

So which brand wins? Neither. And both. Here’s why.

Choose Lattafa If You Want:

Beast-mode longevity: Lattafa’s oriental and oud fragrances consistently outperform Armaf in raw staying power, especially in cooler weather.

Rich, complex scents: If you prefer warm, spicy, gourmand, or oud-forward fragrances, Lattafa’s catalogue is built for you.

Winter and evening wear: Khamrah Qahwa, Asad Elixir, and Oud for Glory are all cold-weather champions.

Statement-making projection: Lattafa fragrances tend to project harder and longer, creating a noticeable scent trail.

Choose Armaf If You Want:

Everyday versatility: Armaf’s fresher, lighter offerings work from the office to the weekend without ever feeling out of place.

Summer-friendly scents: For Indian summers, Armaf’s aquatic and blue fragrances stay comfortable when heavier orientals become cloying.

Crowd-pleasing universality: Club de Nuit Intense Man Parfum and Blue Iconic are safe picks for any occasion.

Women’s fragrances: Club de Nuit Women is one of the strongest affordable women’s perfumes available anywhere.

The Smart Play

Own at least one from each brand. A Lattafa for your winter rotation and evening events. An Armaf for your summer daily driver and office wear. That combination covers every scenario, every season, and every mood, and it’ll cost you less than a single bottle from most European luxury houses.

Buy Armaf and Lattafa Perfumes on Belvish.com

Shop Armaf and Lattafa on Belvish.com, India’s trusted perfume store since 2018.

✔ 100% authentic products ✔ Best prices in India ✔ Free delivery over ₹1,000 ✔ 300+ brands in one place ✔ 90,000+ happy customers

Ready to pick your next bottle? Browse the full Armaf collection or explore Lattafa fragrances on Belvish.com today.

Frequently Asked Questions

Is Armaf better than Lattafa?

It depends on what you’re after. Armaf excels at fresh, versatile, everyday fragrances that work in Indian heat. Lattafa dominates the oriental, gourmand, and oud categories with stronger longevity. Neither is objectively “better.” They serve different purposes. The ideal collection includes bottles from both.

Are Armaf and Lattafa perfumes original or copies?

Both brands create original formulations that are inspired by well-known designer and niche fragrances. They’re not counterfeits. They’re legitimate perfume houses that study popular scent profiles and create their own versions at accessible price points. The ingredients are real, the formulations are unique, and the quality is consistently praised by the global fragrance community.

Which Lattafa perfume has the best longevity?

From our picks, Asad Elixir leads with 8-12+ hours of wear time, with the scent lingering on clothes even longer. Khamrah Qahwa comes close at 8-12 hours with stronger initial projection. Oud for Glory offers a solid 8-10 hours. All three outperform most designer fragrances in the same price bracket.

Which Armaf perfume is best for Indian summers?

Odyssey Aqua is purpose-built for hot weather, with its fresh, citrusy profile staying comfortable in humidity. Blue Iconic also works well in spring and early summer. For the peak heat months (April to June), avoid the heavier Club de Nuit Intense Man Parfum and lean towards the aquatic and fresh options.

Where can I buy authentic Armaf and Lattafa perfumes in India?

Belvish.com carries both brands with 100% authenticity guaranteed, sourced directly from authorised distributors. With free delivery on orders over INR 1,000 and over 90,000 satisfied customers since 2018, it’s the most trusted online perfume store for buying original perfumes online in India.

Can men wear Lattafa Angham?