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How is AR Changing Shopping Experiences?

Over the last decade, technology has evolved remarkably in many fields. One of the remarkable feats of technological advancements can be seen in the e-commerce sector. Technologies like Augmented Reality [AR] and Virtual Reality [VR] have made significant improvements in the e-commerce sector.

Augmented Reality has enhanced the shopping experience for the customers and brought great advantages…

Augmented Reality [AR] is one of the most important technological innovations of the 21st century. The technology offers an interactive experience of real-world objects through a computer-generated image. It uses a 3D model of the object onto an existing space using mobile or handheld devices.

The AR technology is being used for many purposes like interactive learning, training, maintenance and repair, navigation, entertainment, etc. Being a noticeable technology that creates buzz among the people, the technology is now used for creating more business opportunities.

Let’s see how Augmented Reality technology can bring many business opportunities.

1.     AR in Marketing & Increasing Brand Loyalty

AR technology has become an important tool for creating innovative marketing strategies. AR helps the marketing strategies of a brand by driving more sales and creating more personalized content to improve customer engagement. The AR technology helps to create a buzz among the audiences regarding the product and makes the user experience memorable.

2. AR in Education

With the changing scenario, the schools and universities are integrating new technologies like AR for instructing and engaging students. AR-based education apps and tools help to explain complex concepts to students easily and enable students with 3D dimensional learning materials. It makes learning more fun and efficient for the students.

3. AR in E-commerce

Augmented Reality is enhancing the online shopping experience for customers. Using AR e-commerce apps, customers can try products such as dress, furniture, home décor, etc. before purchasing them. Customers can see the product in detail and then pick the right product. It will help to save the valuable time and energy of customers and make a good purchase decision the first time.

4. AR in Real Estate, Construction & Architecture

The AR applications can provide more business opportunities in the field of real estate, construction, and architecture. The real estate industry can use the AR technology to provide information regarding the plot and its surrounding digitally without physically going to the location. The construction and architecture field can use AR technology to visualize the proposed design and allows the engineers to have a walkthrough and make necessary changes before the beginning of the actual construction.

Technology has become an integral part of our day-to-day life. The advancements in technology have brought tremendous changes in all sectors.  So many technologies were introduced in the past 10 years. One of the most important technological innovations that have entirely reshaped the world is Augmented Reality [AR].

AR technology is making advancements in the e-commerce industry for the past few years and made it possible to provide a unique shopping experience to the customers. The AR technology has entirely reshaped the e-commerce sector and has helped to beat the advantage physical stores have over online stores. Augmented reality technology has added many advantages to the e-commerce sector. One of the most important advantages is that customers can now try the products before they can make the purchase decision. Before AR technology, the disadvantage of the online stores is that the customers have to make the purchase decision based on the images or videos given of the product. Only after purchasing the product, the customers can assess whether the product fits or not.

But with the AR technology, the customers can preview the products and try different colors and styles. Customers can experience how a dress looks on them or whether the furniture they want to buy fits in their home space. They can check the products in detail and pick the right product. The AR technology has helped to save the precious time of customers and enhanced a unique and fun shopping experience for them.

Augmented Reality [AR] is one of the most trending and innovative technological inventions in the 21st century. AR along with its sister technology Virtual Reality [VR] has brought tremendous changes in various fields like business, education, medicine, industries, defense, etc. The transformation that happened in various industries using AR technology is huge.

One of the sectors that are going to be hugely benefited from the AR technology is business. Augmented Reality is bringing real and potential benefits in all levels of business. The technology is helping the business sector to address some of the important challenges and improves efficiency.

Augmented Reality technology can improve the online shopping experience for customers and thereby attracting new customers. Using AR, customers can try out the products before purchasing them. They will get a virtual representation of how the product will look, how it will fit on them. This will enable customers to make the right purchase decision rather than returning the items.

AR technology can personalize the way the customers interact with your products and make a memorable experience for them. It can increase interaction and attract more customers. AR technology also helps to connect the customers to the products more uniquely and interactively.

Augmented reality technology helps businesses to bring out the wow factor in product demos. Companies can use AR to showcase the features of the particular product or service to the client through the virtual representation. It is cost-effective and clients can understand the features of the product or service in a better way. Through the virtual representation, you can also showcase how the product will look in the product demo itself.