#aquantitive

 Not only Nokia, the list of companies “tragic death” after the hand there is Microsoft Hotmail, WebTV, aQuantive ….

Hotmail – Purchase price: 400-500 million – Time to buy: 1998

Microsoft bought providers first Web-based email with Hotmail name (the capital letters to make up the cluster HTML) in 1998 for gossip about 400-500 million USD. Hotmail is still used to this day, but to date it is a Microsoft legacy businesses breakeven and only used to switch traffic from the strategic product like Bing or Office 365. Navision – Purchase price: $ 1.54 billion – Time to buy: 11/07/2002

After the acquisition of Great Plain Software, the company producing the accounting application in 2001 worth an estimated $ 1.1 billion, Microsoft made one step further to strengthen the position on the array of enterprise management system by the acquisition of Navision, a Danish company also developed a similar product but with a better foothold in the European market. Both are built on Microsoft Dynamics, Navision and Great Plain with, this software becomes 4 arm of the business in this area. Although Microsoft has scored since launched a series of services to meet the needs of the market flourished software, but Microsoft spent $ 3 billion in order to snatch the top spot by rivals such as SAP, Salesforce and Oracle. But in the end, according to the 2009 report, this market segment still dominated by SAP, Oracle, Sale Forces leader, Microsoft is only ranked No. 4 with 6.4% market share, far behind the head of the SAP with 22 , 5%. Tellme Networks – Purchase price: $ 800 million – Time to buy: 03/14/2007

Company co-founder of Tellme Mike McCue acquired by Microsoft for $ 800, then only 2 years, McCue has used this money to set up Flipboard. A great deal of 2007 as promised and then this company has been able to provide a search service information such as stock prices, weather website format via autoresponder service on the phone and help companies reduce the amount of labor significantly. But unfortunately, Microsoft bought it for approximately $ 800 million but operating model of Tellme again not consistent with the development trend of the mobile web, and it is what Tellme done just like assistant Virtual Siri or Google Now today only For Tellme co-founder, Mike McCue, this is a smart deal. Thanks to this money, he has established relationships with large investors Kleiner Perkins to create social magazine application Flipboard, but to this day it remains extremely popular. WebTV, one of the first Internet TV company – Purchase price: $ 425 million – Time to buy: 1997

When the internet became popular, Microsoft, like other companies have said that people would want to surf the internet on the TV. To make sure you are one of those who first entered the market first, the company Microsoft acquired WebTV for $ 435 million in the form of cash and stock. The number of products sold little later though Microsoft has renamed the MSN TV products but also to no avail. Finally after a few years, Microsoft stopped selling the MSN TV and focus on a more successful strategy: Xbox. Danger, software and mobile services – Purchase price: the estimated $ 500 million – Time to buy: 2008

Microsoft bought Danger rumored prices around $ 500 million in early 2008 to promote mobile strategy. However, this acquisition was broken because of the infighting. Finally Danger team was forced to do the job and not as the end product is the Kin phone, another team developing Windows Phone 7. Kin phone was released after a time with fewer features than the promise and canceled just two months later. AQuantive, software companies and advertising services – Purchase price: $ 6 billion – Time to buy: 2007

CEO aQuantitive

Microsoft bought aQuantive in 2007 for “behind schedule” with the company Google acquired DoubleClick and also to duke it out of the hands of rival Yahoo. The company is headquartered in Seattle owns multiple ad products and publishing. In addition, the company also owns a digital advertising ban called Avenue A. But the integration of the two companies to meet a lot of problems and eventually Microsoft to re-adjust the advertising strategy. Most leaders have left the company aQuantive CEO Brian McAndrews and aQuantive also leave at the end of 2008. Microsoft has employed a number of key technologies aQuantive advertising platform into their own, but most of these technologies then was eliminated. Finally Microsoft sold Avenua A $ 530 million price for the ad group WPP in 2009. Microsoft has also invested millions of dollars by the end of 1999 and 2000

Apart from the acquirer giant, Microsoft has invested billions of dollars in other companies in the telecom business with AT & T ($ 5 billion), Comcast ($ 1 billion), Titus Japan (950 million), Korea Telecom ( 500 million USD). It is not clear how much Microsoft word in these investments, but plans to put its software on all kinds of digital receivers has never become a reality and that the company suffered heavy losses in 2000s. Equipment and service array of Nokia – Purchase price: $ 7.2 billion – Time of purchase: May 5/2014

Month 5/2014, Microft announced acquisition of equipment and services segment of Nokia for $ 7.2 billion, of which, Microsoft spent $ 5 billion for most of the units in the production department’s mobile phone Nokia and another $ 2.2 billion to acquire the patents that Nokia is holding. When the acquisition is successful, Microsoft CEO excitedly declared: “Today Microsoft greeted equipment parts and service of Nokia join our family. Capacity in the mobile sector and the value they bring to promote positive change for us “. But on May 4/2015, Microsoft announced a loss. Revenue from this segment the most recent quarter reached $ 1.4 billion, while expenses to reach $ 4 million. According to ComputerWorld, though excluding costs for marketing as well as the research and development of products, Microsoft is still a loss $ 0.12 for every phone sold. Microsoft CEO fully aware of vulnerabilities on their smartphone like no developer community support, no premium smartphone impressive enough … is the reason why more and more Windows Phone iOS and away opponents Android.