#appwords

We launched AppWords a few weeks ago, and the response has been overwhelmingly positive!  AppWords is the best ways for apps to connect with one another.  It enables apps to search for and display deep links that are complimentary to an action a user just took.  It also enables apps to drive traffic into their app from specific intents/actions that have just occurred.  (Read more about AppWords here: deeplink.me/appwords  ) 

AppWords is also employing a unique business model for linking out of your app: the Link Exchange!  For every two clicks out, you’ll be getting one back in.  Intent based, high quality traffic back into your app.  Pretty sweet.

Here’s the rundown of the AppWords launch coverage:

techcrunch.com/2015/03/24/deeplink-moves-into-google-territory-with-appwords-a-deep-link-mobile-search-and-ad-platform/

marketingland.com/deeplink-me-launches-appwords-a-deep-linking-ad-platform-for-complementary-apps-122470

venturebeat.com/2015/03/24/deeplink-launches-appwords-deep-link-bidding-platform/

sdtimes.com/deeplink-debuts-connective-appwords-platform-and-sdk/

http://readwrite.com/2015/03/24/deep-linking-search-appwords

We strongly believe that AppWords will play a significant role in the future of mobile search and in the app ecosystem overall.  As the majority of time on mobile is spent inside native apps (close to 90% now), the explicit keyword search is shifting from default to secondary behaviour.

Deeplink was the first self-service deep linking platform, and has grown into the world’s largest facilitator of organic deep linking.  But deep linking is growing up, an it’s shifting from simply moving users from point A to point B.  This next phase will be about smart, contextual connections and great user experiences.