Increasing App Store Ranking with Smart Design
There are many factors app stores consider when ranking apps, only one of them being what we work on in app store optimization. Good apps are always looking at ways to increase user acquisition externally (by way of marketing/branding) and internally (by way of design). An important internal app metric to consider is user engagement - How long users spend in your app? Most apps have a lag time at one point or another, loading the next screen, refreshing feeds, etc. Sure, you could put in another ad to boost your revenue. But why do that when you can improve your revenue exponentially by improving the user experience! Snapchat recently released a new version. Among other features, they added a ghost that dances while your feed updates. So instead of thinking about refreshing your feed for the 1, 2, 3, 4, 5 seconds it can usually take to get new information, the Snapchatter is entertained by the cute little dancing ghost. And more importantly, the user is not going to check their other apps during the refresh. This is a really effective, and simple, solution to keeping your user engaged with your app by way of design. Take a tip from Snapchat, and keep your users engaged by improving their experience, not just pushing new stimulus and ads to their screen.
The bottom line: there are lots of ways to increase your user base and revenue, pick the ones that fundamentally satisfy your app brand and increase user retention.
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