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In some way or the other, we all have gone through the time when we had to mention a cover letter along with our resume. The HR dept of every small and big organization probably sorts through the materials of thousands of job applicants every day. Sometimes it’s for a full time work and sometimes it is for a profile on a contractual basis. Sometimes the resume is for a challenging position, whereas, at other times, it involves just the basic profiles. But no matter what the nature of the hiring may or position is, one thing remains the same: if your cover letter doesn’t impress, your resume won’t be looked at.

Most of the job postings today lists clearly that it requires a cover letter. While a handful of job postings simply state that they require a cover letter, the other lot clearly explain why they need a cover letter.

A survey from leading job portals says that more than 60% of applicants don’t include a cover letter at all. Another 20% include a cover letter that simply informs the reader that they’ve attached their resume with it. Another 10% include a cover letter that is clearly a template they use for any old job application. Only 10% of the total applicant pool makes the effort to write a cover letter that answers the necessary questions correctly.

That means that near about 90% of the people who wants to get hired falls flat from meeting the application requirements. It is nothing less than a first impression going terribly wrong. A bunch of senior employees from HR dept all over the country have stated that  if the cover letter misses anything that is desired, no matter if the resume inside is a story of dozens of awards or great experiences, they just miss the catch. Why? Here is what they had to say:

If the cover letter goes wrong with the words, it gives the recipient a tough time to believe in the words written in the resume inside.

When people misses the instructions for cover letter, it leaves the recipient with lest trust that they could carry the future instructions properly.

Most of the HR dept doubts that if one cannot communicate the relevance of their experience or skills, there lies less possibilities that they would be able to understand what the profile entails.

If you’re basic communication skills are poor, you’re not going to do well in other spheres too.

They further say that a solid and compact cover letter makes them go a step further with the interview immediately. In most cases, it can even help you overcome deficiencies in your resume or a lack of experience. Many recipients in the HR board agree to rather accept a determined, passionate individual with strong work ethic on the team than an Ivy League degree without tenacity every single time.

Here’s a thought that may require some thought: Social media could e one of your business’ most effective marketing tools.

“The top reason certainly being the low cost. Equally important is the fact that it always allows to hit the circle of influence”, says Patrick Finn, owner of Patrick A. Finn Ltd.

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a very dramatic way. But getting started a point zero, that too without any prior knowledge might get you stumble in many places.

To get what you want to achieve through your marketing, one needs to understand the basic social media fundamentals. From maximizing quality to increasing online entry points, from welcoming guests to increasing conversion rates, abiding by these 10 laws will help build a foundation that will serve your customers, your brand, and most importantly, the bottom line, standing on top of the giant’s search engine list.

The law of listening- More listening and les talking is the key to reach more in less time. Read your target audience’s online content and join in discussions as much as possible. Share more information on what is important for your target audience. Only then you can create and spark conversations that add value rather than clutter their lives. Take them to the final destination through the content, and not live them to hover amidst nowhere.

The law of focus- It’s always better to be the master of one aspect than being the jack of all trades. A social media and content marketing strategy which is focused and intended to build a strong brand has a better chance for success than a broad strategy that attempts to provide all things to all people.

The law of quality- Say it a race, but quality always trumps quantity. It’s better to have 500 connections who read, share, talk, and promote your information with their audiences than having 15,000 who comes out of nowhere and then disappears after the first connection.

The law of patience- Social media and content marketing is the kind of job that doesn’t yield positive results over night. Sure it does, but takes time. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results. In this case, patience is the only key possible. Wait and keep working, till results start sprouting.

The law of compounding- Publish fresh and quality content and work to build your online audience of quality followers. These followers will share it with their own audiences on Twitter, Facebook, LinkedIn, their personal blogs, and many more. This chain of sharing and discussing of your content opens new entry points for search engines like Google and Bing, to find it in keyword searches. Amazingly, one can grow hundreds and thousands of more potential ways for people to find you online.

The law of influence- Invest time to find out online influencers in the market, who have quality audiences in their circle. Reach out people who might be interested in your service, business or products. If you get on their radar as an authoritative, interesting source of useful information, they might further share your content with their own followers, which could put your business in front of many more significant users.

The law of value- People who spend more time on the social web than what is needed, cease to catch hold of listeners attention. Too much promotion might grab attention for a while, but very soon lose importance in the reader’s eyes. Focus less on conversations and more on creating amazing content and developing relationships with online influencers. In time, though it might take a while, people will become a powerful catalyst for word-of-mouth marketing for your business.

The law of acknowledgement- building relationships is one of the most important parts of successful social media marketing. You would surely not ignore someone who comes all the way to reach you online. So always acknowledge every person who comes to you in person. Every small move of each person might result in making a big stride in your online marketing.

The law of accessibility- Don’t be the fickle minded online participator. Be available to your audience. This means, you need to consistently publish your views and information, be it in any form of response. Most often, followers online won’t hesitate to replace you if you disappear for weeks or months with a new source of information.

The law of reciprocity- It is absolutely futile to expect others to share your content and talk about you, if you don’t do the same for them. So, a portion of time you spent on your overall social media marketing should be focused on sharing and talking about content published by others. Make them feel that content does matter to you.

CakePHP is an open source framework used for building web applications. The framework is written in PHP and is controlled and managed by the Model View Controller (MVC) approach. The framework is licensed under MIT License and modeled after the concepts of Ruby on Rails. CakePHP makes building of web applications simpler and faster with implementation of less code. The framework is best known for its flexible architecture for development that supports in the maintenance of applications. It is also configuration free as it is absolutely free of XML and YAML files.

CakePHP was initially released during April 2005. It was initially a minimal version of application framework, which was later renamed as Cake. The serious project inspiration behind the success of CakePHP is Ruby On Rails, which let to growth and spawning of the service in a serious manner.

Why use Cake PHP?

Faster building: Use scaffolding features for code generation and rapid prototype building

Configuration free: The absence of XML and YAML files lets just the database to be set up and the user is ready for the framework

Easy and friendly license: Being licensed under MIT License, CakePHP is perfect for commercial applications

Safe and Secure: From tempering protection to that of XSS prevention, CakePHP framework keeps every application safe and secured

MVC Conventions: CakePHP comes along with a conventional guide that helps in building of applications in a smooth manner

Technical skills for CakePHP developer:

Skillful hands on building PHP MVC framework

Proficient with MySQL Database

Efficient knowledge of implementing UI development for better look and front

Familiarity with Wordpress Theming, Development of Custom Plugins, AJAX and JQUERY

Codeigniter is a powerful PHP framework with small footprint mainly targeted for PHP coders. The main aim of Codeigniter Framework is to enable developers with rapid code building. It helps in building full featured web applications with simple and elegant toolkit. Codegniter framework lessens the trouble of building ponderously large and undocumented frameworks. Codeigniter Framework provides excellent performance by offering clear and thorough documentation. Codeigniter Framework does not require building of large scale monolithic libraries. It also provides wide compatibility with standard hosting. The first version of Codeigniter was released on 28th February 2006. The latest stable version Codeigniter 2.1.4 was released on 8th July 2013.

Benefits of Codeigniter Framework:

Easy migration from one server hosting to other

Easy handling and customization

·Easy to adopt and deploy

Easy management

Flexibility with MVC Framework

Easy Configuration and customization of configuration files

Enables incorporation between existing scripts that allows development of core libraries for the system