#applicationlifecyclemanagement

PTC showcases intelligent product lifecycle vision with Lamborghini at CES 2026 CES preview: Lamborghini has adopted PTC’s Windchill product lifecycle management and Codebeamer application lifecycle management solutions to enable end-to-end traceability of product data, streamline engineering change management, and improve collaboration across the company.

ALM or Application Lifecycle Management represents the entire lifecycle of a product or an application, from inception to finalization.  It helps to overcome project challenges, manage priorities, and accomplish project objectives efficiently.

Application lifecycle management (ALM) is a combined system of people, rules, and tools that nurture the application from idea to deployment. ALM helps businesses or organizations make bright decisions about their software requirements and efficiently execute them over time.