Apple Extends its Trade-in Program to Android, Windows Phone and BlackBerry
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Apple Extends its Trade-in Program to Android, Windows Phone and BlackBerry
Apple stores in North America and parts of Europe are to accept Android, Blackberry and Windows phones from March 30 as trade-ins towards new handsets.
France, Germany, the UK and Italy are also included in the program.
The credit can be used in store or online against the purchase of a new Apple device, and this program expansion is the latest move from Apple to try to tempt users away from other platforms. You can check online to see how much you can expect to receive for your existing phone and decide whether it’s worth your while. Hint: it might not be.
The move is made possible due to an existing agreement with platform-agnostic distributor Brightstar, which as part of its remit, specializes in retail trade-ins.
It’s not an expansion that Apple is making a great deal of fuss about. Head over to the page for a specific Apple store — such as the San Francisco branch — and you’ll see a small announcement under the “Reuse and Recycling Program” heading, you’ll see the description: “Get credit when you recycle your eligible iPhone, iPad, or select smartphone from another manufacturer.”
Last week, Apple had announced a buyback program for China, with manufacturer Foxconn to oversee the resale of used handsets, initially through a selection of e-commerce websites and then other physical stores.
A February 2015 IDC report placed Android at 81.5% global market share in 2014 against Apple’s 14.8%.
We got a valuation for a 32GB Samsung Galaxy S5 and Apple’s chosen valuation service, Brightstar in the UK, came up with an offer of £144 (around $214). This sounded a little on the low side, so we checked on phone trade-in comparison site SellMyMobile which provided trade-in prices from nine other sites. The valuations ranged from £110 – £185 ($163 – $274), averaging out at £170 (around $251).
According to Brightstar’s iPhone recycling guide, an unlocked, fully functioning and good condition black iPhone 4S would fetch US $35 in store credit.
Source:yahoo,bbc.
