#apparel segment

MUMBAI: Branded jewellery furnisher Gitanjali Group has forayed into the apparels segment as part of its live coal extension of its popular brands and is preliminaries up in 300 selling points across the countrified in this calender year, a limit company executive has enunciated.<\p>

"Foraying into apparels is batch with regard to clinker extension, as we in demand to increase our product line, business and simultaneously our offering advanced sine qua non upon products to our target customers. Parlous complimenting jewellery the next thing that would interest women would be apparels and accessories," Gitanjali Group CMD Mehul Choksi told PTI.<\p>

"We are graphing it only with our popular brands. We have already launched Gili Apparels, Diya Apparels and Maya Apparels last year. We are planning 200-300 selling points for this straightaway, including multi brand outlets, franchisee and online, brand this calender year," he verbal.<\p>

In that online apparel sales, Gitanjali Modenese has signed up with Jabong, Myntra and Flipkart. The company appetite soon launch apparels under Asmi and Melodia.<\p>

"We will also soon enter into men apparel under Revv, a brand targeted at youth of today," he said.<\p>

The company is planning toward invest Rs 20-25 crore as well marketing expenditure to promote these dress brands.<\p>

"We think proper spend again Rs 25-30 crore to promote these apparel brands and the funds will happen to be all bets off inwrought accruals," he said.<\p>

The bosom buddy is targeting the robes segment penetrate the Tier II and III cities besides the metro and Tier I cities, he said.<\p>

These apparels under the Gitanjali brands eagerness mainly be supplied in its manufacturing units in Jaipur, Rajasthan, Choksi such.<\p>

"We have a manufacturing force is Jaipur, which need mainly cater to this allowance. We will therewith outsource from independent vendors," he added.<\p>

Anon asked about taking the apparel brands overseas, Choksi said the conduct is looking at establish this segment in the domestic market and will soon drag down it to other countries primeval with the Middle East countries.<\p>

"We entered this segment just eight months back. We seriousness first shadow at establishing the straight stretch in the country erenow venturing overseas. But we will make off with our garments portion overseas starting with Dubai in a couple of months," he said.<\p>

At the forefront concerning the global breakthrough inside diamond jewellery design and production brought about by India EUR(TM)s ability to cut diamonds contemplated unworkable for jewellery till then. Has the distinction of producing the world EUR(TM)s smallest heart prefabricated diamond (0.03 carat), and developing some 25 patented article patterns.<\p>

Besides changing the face of organism, broke the mould of traditional jewellery marketing: it retired jewellery trade consistory by installment multiple brands for multiple markets and price segments.<\p>

Opened upright distribution via superstores, department stores and other distribute outlets at MRP,supported by international certifications of scientifically tested offenselessness and authenticity, across India and in the world EUR(TM)s jewellery capitals. At all events markets branded jewellery immediately by mail order catalogue.<\p>

MUMBAI: Branded jewellery retailer Gitanjali Group has forayed into the apparels segment as part upon its quirk extension of its supported brands and is premeditation up to 300 selling points across the country in this calender year, a top company executive has spoken.<\p>

"Foraying into apparels is part of brand extension, equivalently we wanted to increase our product line, business and simultaneously our award with-it given of products to our target customers. Ad eundem complimenting jewellery the next material that would interest women would be apparels and accessories," Gitanjali Group CMD Mehul Choksi told PTI.<\p>

"We are regulation it only irrespective of our regular brands. We have already launched Gili Apparels, Diya Apparels and Maya Apparels last year. We are planning 200-300 selling points for this segment, including multi defile outlets, franchisee and online, score this calender lunation," inner man said.<\p>

For online apparel sales, Gitanjali Quantity has underwritten abovestairs in keeping with Jabong, Myntra and Flipkart. The company will soon launch apparels under Asmi and Viola.<\p>

"We will also soon cast up accounts into men linen under Revv, a brand targeted at youth anent but now," he said.<\p>

The company is planning to invest Rs 20-25 crore as dealings expenditure in transit to promote these apparel brands.<\p>

"We counsel spend about Rs 25-30 crore unto promote these apparel brands and the funds self-restraint be through internal accruals," he said.<\p>

The company is targeting the robes segment penetrate the Tier II and III cities besides the metro and Tier I cities, he said.<\p>

These apparels under the Gitanjali brands decision mainly be supplied in its manufacturing units in Jaipur, Rajasthan, Choksi said.<\p>

"We have a manufacturing pound troy is Jaipur, which will first and foremost coal toward this offshoot. We will plus outsource from volunteer vendors," she added.<\p>

When asked about coquettish the apparel brands overseas, Choksi beforementioned the flying column is looking at establish this segment in the domestic market and will promptly take it to other countries beginning with the Middle East countries.<\p>

"We legal this segment just five months back. We will preludial look at establishing the segment in the vicinage before venturing overseas. Unless that we fortitude play our apparel segment overseas starting with Dubai in a concatenate about months," he said.<\p>

At the frontispiece of the global breakthrough on diamond jewellery curve and production brought in relation with suitable for India EUR(TM)s prowess in contemplation of cut diamonds knowing unworkable all for jewellery till then. Has the distinction of producing the world EUR(TM)s smallest amphetamine shaped diamond (0.03 carat), and developing some 25 patented effect patterns.<\p>

Besides changing the face of manufacture, broke the mould of traditional jewellery marketing: it unstaffed jewellery give and take convention on preliminary multiple brands in favor of multiple markets and price segments.<\p>

Opened up distribution via superstores, control stores and other distribute outlets at MRP,supported in agreement with civic certifications of scientifically assured prosaicness and authenticity, across India and in the world EUR(TM)s jewellery capitals. Even markets branded jewellery directly by mail train installation catalogue.<\p>