Awesome: Simple, single screen signup flow Easy to navigate UI Love the concept- super simple way to track habits Areas for improvement I like the idea that habits are best developed in the open...but there are some habits that benefit a lot less from being public. For example, one habit I want to cultivate is making setting up the coffee pot for the following morning first thing when I walk in the door. Not something people will get excited about, not something they can really share in. I suspect this may be in place for future integrated ads/affiliate fees - if for example Craft Coffee was able to see the coffee habit I was trying to develop they could incent me (a la klout) or advertise to me in the stream (a la twitter). For a mobile first environment both of these seem viable. But I'm not sure I love the 100% default public setting. Relatedly, while platforms like Twitter and Tumblr encourage the creation of new relationships, the stripped down nature of the content in this app will be a challenge in terms of making the "props" and other interactions feel meaningful. A random "good job" from someone I don't know and have little context for feels strange. Reminders/prompts- one thing I'd love to see is Lift noticing what time of day I check in to each habit and prompting me as that time approaches / asking what's up if the usual time passes and I haven't checked in. Would be awesome to have to write for the days when I didn't do something the reason why so I can identify and change that behavior. Encouragement to make the habit more specific - eg drink more water should be something like drink 8 glasses of water per day. --- Super excited to see where this product goes. The "check in" terminology for a habit feels weird to me- track or count feels more intuitive