Samburu runners were famously portrayed in a late 1980s Nike commercial, in which a Samburu moran's words were translated into English as the Nike slogan “Just Do It.” This was corrected by anthropologist Lee Cronk, who seeing the commercial alerted Nike and the media that the Samburu moran was saying “I don’t want these. Give me big shoes.” Nike, in explaining the error, admitted to having improvised the dialogue and stated “we thought nobody in America would know what he said."
https://en.wikipedia.org/wiki/Samburu_people#In_Western_popular_culture











