#answerlab

Last night I attended an IxDA- and BNY Mellon-sponsored event on exploratory UX research techniques. Liang Zhang, of AnswerLab, explained how innovation games can be used in exploratory research during early-stage development to uncover opportunities to differentiate. Innovation games are defined as "open-ended, primary research processes for unlocking people's creative confidence through game play in order to generate ideas about a product or concept." Basically, they are methods that engage participants in fun exercises that ultimately helps to identify pain points, generate features, or prioritize features. See the presentation and more here: http://answerlab.com/clients/explore/