Oct 14, 2016
The “Product/Market Matrix”: 4 Unique Growth Strategies
The “Product/Market Matrix”: 4 Unique Growth Strategies
The product/market matrix strategy is fundamentally a marketing planning tool. It has limited pragmatic use despite the fact that this method evidently emphasizes the strategic options for an organization seeking to grow even more.
The Product/Market Matrix was developed by highly regarded business strategist, Igor Ansoff.
Ansoff’s matrix presents four unique growth strategies:
Market Penetration
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