#animatedtypography

Former DSGN260 Students’s “Futura” type specimen Video :)

This project has gone very well overall and I am left with an engaging motion typography piece on a subject that I find very interesting. I've always thought about animating 'The Strangest Secret' so in a lot of ways this project was a personal project. This was a great opportunity to flesh out my kinetic typography and motion graphics skills.

The only glaringly obvious problem I had was needing to cut video in order to make the deadline, however, this was wasn't an entirely negative thing. I learned that it is a good idea to have a flexible plan with backups incase things don't go as expected which can be quite frequent when dealing with videos, vfx and motion graphics. Whilst I was doing my 3D tracking project that ran in parallel to this project I created a plan that would end up saving me a lot of headache and panic. I decided that I wasn't able to complete the tracking project in a set amount of time then I would cut down on the motion typography project. I sort-of decided this before finalising the decision with Rosie; I worked on sections that would be critical for both plan A (complete every section) and plan B (complete less sections) by first focusing on the sections for plan B. This meant in either situation, I would not have spent time and effort creating something I would have to cut down the line. It was a valuable lesson to create plans that intertwine with their backup plans. 

I also achieved some goals of having some engaging transitions between sections and interesting ways to convey meaning using movement. I think a transition that stands out to me is when sequence 7 compresses itself to form the key ring hole for the key that then expands to form the key for section 8.