As your app grows in user base and with newer functionality, it becomes very difficult to optimize the experience just based on limited user feedback, but luckily you have a mobile app heatmap software. UserExperior discusses all that you should know about heatmaps, how they can improve app optimization, and what common issues can come at the time of a heatmap-enabled app optimization process.
Heatmaps are a visual overlay of colors for every screen of an application indicating areas where interactions have happened most or the least. To create these visuals, heatmaps combine interaction data. Heatmap’s red parts are the most engaged areas. Blue parts are the least interacted areas. Heatmap provides a visual view of your aggregated users’ interactions.











