#andreayoung

Andrea Young Art

Andrea Young Art

Andrea Young Art

In our second co-creation session we began by going over the SWOT matrix we developed together during the last session, and highlighting the main findings and key patterns. This sparked a conversation where we discusssed the new law that passed for Complete Streets, which benefits bycicling in Savannah greatly. Afterwards we presented the clients with our field research, which included the recognition of the four target groups, their respective personas, and key insights and quotes from the interviews. We then introduced the service package which showed the core, facilitating, enhancing, and differentiating services. We had identified six main strategic problems which resulted from our research, and we presented these to the clients, selecting three to focus our brainstorming activity on. The brainstorming activity was introduced, which was mindmapping, and then each individual had time to complete the mind map with the given random word and choose two words generated by this method to come up with solutions to the prompted question. We then went around the table and shared our solutions, sparking discussion and building on each other’s ideas.  

In our first co-creation session we introduced our clients to the concept of service design, its main characteristics and our methods of research, including the double diamond process. John Bennett, Executive Director of the Savannah Bike Campaign, talked about the organization and about the achievements of Savannah as a bicycling city and what the city's goals should be moving forward. We then proceeded to co-creating a SWOT analysis, identifying the city's strengths, weaknesses, opportunities and threats towards reaching our goal of "providing an environment that is safe, convenient and appealing for all levels of cyclists". After reflecting individually, we led a group discussion where new facts and observations emerged. Our session ended by communicating our next steps to our clients and our intentions of conducting further research.