Story Engineering and the Six Core Competencies

Oh, Andre Chaperon what have you done?

After buying Andre’s course ‘Autoresponder Madness he inadvertently introduced me to ‘The Hero’s Two Journeys by Michael Hauge, which has led me to learning more about storytelling and screenwriting.

As a consequence of this journey I recently bought Story Engineering by Larry Brooks and would like to share with you some of the points I learned or better…

Why You Don’t Want One Million Leads: Intro To Targeting

Something that I have been working more on lately is targeting. I try to talk about generating traffic as much as I can, since without traffic we have no business. It doesn’t matter how great your store is if no one is walking through the door, right?

But at the same time, it doesn’t matter how many people are walking into your store if none of them are buying anything.

  In one scenario you…