#anchoreffect

“Predictably Irrational” by Dan Ariely – Some key takeaways

Decoy effect – Introducing a –VE of something , as a decoy , can influence choice/human behavior  when that something is pitched against some other option.

Anchor effect – First impression is always the best impression , and can influence all our decisions relative to that impression.

Gravitational pull of FREE – We agree with it or not , all humans have a natural inclination towards something…