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Lead Pages Vs GetReponse: Which Landing Page Creator you would go for?
Building a catchy and responsive Landing Page is one of the major concerns of any online marketers; cause after all getting new subscribers and adding to your mailing is your primary concern. Hence, when it comes to Landing Page software you seriously cannot make any compromises. Now, choosing the perfect Landing Page creator among many is a daunting task for sure. That is the reason today we are going to review the two major Landing Page creators software Lead Page Vs GetResponse and give you the much needed unbiased comparison of the two.
Before we get started, here are the points on which we’ll both the software, Lead Page Vs GetResponse:
· Template Features
· Analytics Features
· Social media Features
· Webinar Features
· Price
· Customer Service
So, let’s get started!
Lead Page
One of the most loved Landing Page creator, Lead Pages has a huge customer base today. Starting their journey in 2012, Lead Page has created its own place in the world of online marketing. So, let’s see what the features are offered by the software.
Template features
Lead Pages offers over 70 free templates that you can customise and use in your Landing Page. The editing tool is quite simple to use. You can moderate the templates in many ways, such as change the background colour, fonts etc and that too without modifying the HTML code. This feature makes it a hit among newbie marketers. Now if you are a pro and want to develop a unique Landing Page from the scratch, Lead Pages provide with that option too. The templates are 100% mobile friendly. Another feature that we found pretty cool is the auto fill trick. With this feature your visitor can already see his/her personal information filled up on the ‘opt-in’ page and thus have to simply click on ‘okay’ to subscribe. Well it may sound a bit creepy but statistic says it works. If you are using a WordPress blog, then Lead Pages is easier to use for you. There is a Word-press plug in for the software that you can use to make the operations even smoother. SEO friendliness and fast loading are other two features that we found to be useful.
Analytics Feature
One of the major features that you should look for is the spilt test facility. Lead Pages offers you an easy to do one login spilt test facility. You can integrate your Lead Pages Landing Page builder with any spilt testing application and analyse the effective of various templates for your website. The software also gives you an at-a-glance analytics report where you can see the conversation ratio, opt-in rates and unique views for your Landing Page. Graphical representation of the analysis data is also available to help you view the consolidated data.
Social Media Features
Lead Pages gives you amazing compatibility with Facebook. With just a few clicks you can post your Landing Page on Facebook and start building your list. The Facebook tabs used by this software are mobile compatible, so your visitors can easily opt-in from their handheld devices too. Although the Facebook integration of the software is pretty smooth, Lead Pages do not offer integration choices with any other social media site.
Webinar Feature
Lead Pages lets you integrate your Webinar pages by a direct ‘GotoWebinar’ option. It also allows integration with almost all major e-mail marketing services such as AWeber, Infusionsoft, OfficeAutopilot, MailChimp, GoToWebinar, 1ShoppingCart etc. We found the integration to be smooth.
Price
Lead Pages offer you three categories of pricing plan, Month-by-month, Annual and 2-year billing.
While the standard monthly packages are quite pricey at $37 a month, it does not offer many valuable services such as A/B spilt testing, Template Importer, Sub-accounts etc.
The annual packages are starts from $25 a month, but again the starting package miss the vital services mentioned above.
The 2-yearly package starts at $17 a month and the problem with starting package persists.
Frankly, if you want to get the proper services you’ll have to go for the Pro-Monthly packages with are quite over-priced according to us. The software does not offer any free trail as well. So, there is no way to check out the quality of service before you make some investment.
Customer Service
Lead Pages offers quite decent customer service over Live Chat and telephonic support. You can also avail some great tutorials from their website.
GetResponse
GetResponse offers you one of the easiest and effective Landing Page creators today. Though GetResponse is one of the leading e-mail marketing software in the market, the inbuilt Landing Page creator is no lesser than stand alone Landing Page software in the market.
Template Features
The software offers over 100 pre-designed templates for your benefit. You can simply edit the templates with drag and drop tools and customise them according to your business. 100% responsive, these templates adjust themselves according to viewing platform to give your visitors the optimum viewing quality. You can create opt-in pages, Sales pages, Promo pages etc. In case you want build your own unique Landing Page, you can do that too by HTML coding. GetResponse also gives you over 1000 free photographs that you can use in your Landing Pages. The ‘Built-in web forms’ is another features that made us fall in love with GetResponse.
Analytics Feature
GetReponse offers one of the easiest A/B spilt testing options to you. The software also offers seamless Google Analytics integration, so that you can track the performance and effectiveness of your Landing Page.
Social Media Feature
GetResponse lets you add social media icons to your Landing Page, so that your visitors can share or like the page on their social media page with one click only. The software also offers Facebook integration. So, you can share your Landing Page on Facebook by few simple steps. GetReponse also offers Youtube integration. So, you can embed any Youtube link on your Landing page to make it even more attractive. The Paypal integration is another thing that is quite unique. Your visitors can make the buying decisions from your Landing Page only by clicking on the PayPal tab.
Webinar Features
The integrated Webinar Feature of GetResponse Landing Page is quite effective to generate new leads. Easy to build, social media sharable and seamlessly integrated with their e-mail marketing service, the newly added Webinar feature is quite a rage with GetResponse.
Price
The pricing plans for GetReponse are really reasonable. And moreover the plans would cover your entire e-mail marketing and not only Landing Page creator. So, you’ll not have to bear any added cost for a separate email marketing service.
Starting at $15 a month, all the plans give you full Landing Page creator facilities. The greatest thing is GetReponse offers a one month free trail package. You can sign up for this package without giving your Credit Card details and use their services for a full month. This way you get to experience their level of services without making any investment at all.
Customer service
GetResponse have a great customer service mechanism via Live chat, telephonic support, email support. The software also offers some great tutorial videos and downloadable manuals for their users.
Final Verdict
Though Lead Pages is a decent Landing Page software we found the limited social media integration quite annoying. Also the pricing plans are long way from reasonable. There is no free trail as well, so that to understand their quality of service without investing.
On the other hand GetResponse offers way more than reasonable pricing, and the awesome one month free trail. While the other features remain more or less same, this software give you YouTube and PayPal integration as well . Also if you go for GetResponse you’ll not have to engage any other e-mail marketing service, and thus would save a lot of money.
So, after reviewing both the software, we would go for GetResponse only.
What would you choose for your Landing Page creator? Let us know in the comment section.
