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ACoS stands for Advertising Cost of Sale. Your Amazon ACoS percentage is how much you spend on advertising per every dollar of revenue you make. ACoS Formula: ACoS = Advertisement cost / Total Sales Generated You can work on achieving your ACoS goal by either
1. Reducing your bid on the keyword OR 2. Increasing the conversions.
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Grouping dissimilar products pose problems in terms of defining keywords, controlling the bid, daily budget, etc.
So similar products have to be grouped together. When underperforming and high performing products are grouped together, it becomes that much harder to control bids and daily budget. It’s always best to invest money on high-performing products and spend cautiously on underperforming products.
The new update to PPC ads are the exciting Amazon Product Targeting Beta feature. Find out the major highlights of this update? How could it benefit you?
Amazon has introduced a brand new PPC feature called Product Targeting for their sellers but it is still in beta. You can test this feature with new ad sets, It’s working so good for me. Check this out and share your experience, thank you.
